Ecommerce Goes Mobile

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How often do you use your Smartphone to look at a website? How often do you think your customer searches the Internet through their Smartphone? What if I told you that 7.96% of all web traffic in the U.S. is mobile traffic and growing everyday? Are you missing out on that 8% simply because your business is not mobile ready?

Consumers are relying more on their Smartphone’s to engage with brands, consume content, and make purchases than ever before. In fact visits to leading ecommerce websites from Smartphone’s have more than doubled in just one year (source: Monetate). I’m sure you’re asking the question that they are spending less that they would if they came into the store. When you look at the stats in more detail you find that when mobile users make a purchase they spend almost equal amounts to those buyers using a desktop or laptop computers (source: Monetate).

If you have a heavily focused ecommerce strategy already you need to think about the implications mobile has and the potential income you’re missing out on. The data below by Dac Group may convince +85 you if you are not already convinced:

  1. Smartphone ownership in the USA is 46%.
  2. Smartphone adoption is on the rise in nearly every corner of the globe.
  3. Since Christmas 2011, the tablet market has grown 19%.
  4. Smartphone users are more likely to buy from retailers with mobile- optimized sites.
  5. When faced with mobile site difficulty, 40% of consumers said they will go to a competitor’s website, and 19% said that a negative mobile site experience leaves the user with a very unfavorable impression of the company.
  6. 62.4 million Americans across Facebook via their mobile device each month, with 38.2 million of these respondents stating that they use their phones to connect to social media almost every day.
  7. Nearly 60% of respondents use Facebook via their mobile device to read updates of organizations, brands or events.

If you have not yet jumped on this bandwagon you are more than likely going to spend the rest of 2012 and 2013 catching up to those companies that have already established a mobile ecommerce strategy.

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