How do we market out of this?

It really is an easy answer but a hard one to say out loud. You can’t market your way out of it. It’s not that there is going to be message that you can say or a Facebook post that you can write or videos that you can distribute on multiple channels. It’s that EVERYONE […]

Coronavirus Update from our President – R&A Marketing

Coronavirus Update from R&A

Dear valued partners, The marketing world just got different. The last 72 hours has shifted the way in which we account for and create success. There is a not a blueprint or a road map of how to navigate this nor a sure path forward for when life will turn back to normal. All we […]

What Marketers Post vs. What Customers Want to Hear

Ms. Jones is craving a certain type of conversation…are we engaging enough to catch her? Just because someone owns market share doesn’t mean that they own the market on what a customer desires to hear. They just happen to be there first. As I frequent the internet searching big marketing stats you can imagine I […]

Foster Brand Loyalty by Targeting Customers at Different Life Stages

Loyalty is a powerful word. It invokes images of knights slaying dragons in the name of their king and dogs standing guard faithfully beside their owners. But what does loyalty mean in terms of consumer behavior? When a customer has brand loyalty, does that mean that they will stand behind a product or company to […]

5 Questions Your Marketing Must Address To Succeed In 2016

The economy hasn’t been this good since 2007. The stock market is as high as it has ever been. If you are reading this, you have most likely made more money this year than ever before. It’s time to get serious about growing your business… not just maintaining your business.   Is every consumer touch-point […]

Kyle Doran Named 40 Under 40 In The Furniture Industry

Via Home Furnishings Business: There are youngsters among us in the Market crowds, but often they’re hard to find. Welcome to Home Furnishings Business second Forty Under 40 list of industry movers and shakers who are making noise and leaving rather large footprints in some great operation through the business sector. The slate of nominees, […]

Kevin Doran To Speak At BrandSource National Convention

Our CEO Kevin Doran will be speaking at the upcoming BrandSource Convention March 1st through 4th in Orlando, Florida. This years convention will focus on numerous topics that furniture retailers face everyday. Kevin will be presenting on the every changing landscape of social media. The title of his presentation is called “Social Media 2.0. Wait […]

R&A Marketing Brings On Hampton Furniture As Client

R&A Marketing is excited to welcome Hampton Furniture to our furniture advertising family and to the R&A Club. Hampton Furniture opened in 1931 in Anderson, SC. Located at 809 Whitehall Road, Hampton Furniture specializes in England furniture, offering one of the largest selections in the upstate – all at discount prices. Their showroom is a […]

Get over your advertising efforts—it’s not going to change your business

When you think of advertising your mind automatically goes to the offer game right? You’re probably thinking to yourself that Ms. Jones is so use to coupons and deals that why wouldn’t she want to play the offer game. What you really need to start thinking about is that all she really wants you to […]

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