Maximize your QR Code Campaign
Consumers want immediate access to what’s relevant, QR codes are being used to make that possible. QR and other two-dimensional (2D) codes can be easily integrated into your current business marketing practices to bring your online content to a mobile audience in real time. The most common mistake marketers make with QR codes is having […]
Facebook Gifts
Facebook is doing away with virtual gifting and saying hello to actual real Gifts, Facebook’s new mobile revenue stream. It is the company’s major initiative into the world of social gift giving and e-commerce. It’s a major undertaking for Facebook, tackling an entire new segment of online commerce and adding a brand new revenue stream […]
Ecommerce Goes Mobile
How often do you use your Smartphone to look at a website? How often do you think your customer searches the Internet through their Smartphone? What if I told you that 7.96% of all web traffic in the U.S. is mobile traffic and growing everyday? Are you missing out on that 8% simply because your […]
What Does the New Myspace Mean for your Brand?
Not many people have thought about Myspace since Facebook took over; however, it is making its comeback in the world of social media and ridding itself as a punchline. Myspace has made a promise that the new and improved social media site will be worth your time. They teamed up with Justin Timberlake, one of […]
Be Ready, Here Comes the Mobile Shopper
Did you know 103% growth in website traffic from smartphones from 2011-2012 (Source: Hubspot), plus US consumers spend almost 1 in every 10 ecommerce dollars using a mobile device (Source: Hubspot)? With that being said retailers need to understand how the growing popularity of mobile can hurt and help your store. Instead of trying to […]
Get into the consumers home and you win
Recently we just had a client increase their July and August traffic by 31% verses last year. Yes, that is right…31%. Why an increase in traffic?
We made a concentrated effort to get into the home of the consumer whether it was through print or online we wanted to make sure the consumer got the message in the comfort of their own home.
To promote or not to promote? That tis’ the question
In our dealings with retailers on a daily basis we are confronted with the conundrum that is “I don’t want to run a sale but I don’t want to lose a potential sale. Can you help us accomplish this?”
If we wanted to land every piece of business (temporarily) our answer would be “Yes, we most certainly can!” However, we would be misleading the notion that is an impossible outcome. So, our answer is, “Yes we can but you cannot afford to spend enough to out shine the noise of ‘sale, sale, sale’ that dominates the retail landscape”.
eCommerece or Die–You Would Expect Me To Say That
Now, you would expect a young gun in the retail marketing industry to tell you that you are nuts to not sell online if you want to stay in business. Well, that is 100% true because you are not nuts if you want to stay in business.
However, if you have no intentions of continuing your business then we suggest not investing the time, energy and resources into selling online because you will fail.
Utilizing QR Codes In Your Marketing Message
The QR code is a tool that can easily engage a mobile user. QR Codes have begun to appear on the sides of buses, magazine pages, on television screens, on billboards and even on Facebook. QR means “Quick Response”. The code allows decoded by devices like mobile phones that can scan and then quickly open […]
So you have joined the Social phenomenon: Facebook, Twitter and Pinterest, but now what?
In today’s world, if you’re not involved in a social community it is almost as if you do not exist as a business. However, it is more than just creating profile for your company and being there. Businesses must be an active member in these communities in order to be heard. But how does one […]