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Using video in your marketing programs will help you increase sales and connect with more customers. This guide makes it easy and shows how you can utilize video to increase sales and how to get started.

Why should a retailer be using video?

Using marketing video content increases sales. More consumers are watching video to help make purchase decisions. Animoto surveyed their users and found the 73% of all U.S. adults are more likely to purchase after watching an online video that explains the product or service. As a result, adding a product video to a landing page can increase conversions by 80%. That means an investment in marketing content videos are going to give you a positive ROI. Surveys show that 87% of marketers will be using videos by the end of 2021, a significant increase from 63% at the beginning of 2018. Think about the impact on your business if your competitors participate and you do not. That would be a massive loss of opportunity and will miss out if you don’t utilize video to increase sales.