Maximize your Advertising Efforts Online
Advertising is one of the most popular venues to get the word out about something. Whether you want sell a personal item, announce an engagement or bring in additional business and revenue. Advertising is one of the strongest mediums to do it. However, the drawback is that it can get expensive. There are many different […]
How to use an online coupon code for marketing
If you have e-commerce aspect to your website, then you have the perfect opportunity to take advantage of coupon codes. Make a coupon code that will be referenced in the ad that can only be used at a retailer online store.This way direct sales and the discounts associated will be able to track return from […]
Create an Opt in Mobile Text Marketing Campaign
Do not let the infrastructure challenges prevent you from integrating mobile marketing into your strategy. Text messaging is an art form. Having 160 characters can limit the message, but SMS can provide helpful information to your customers, such as a delivery shipment, as well as be a great tool to use for marketing. In the […]
Create a Mobile-Friendly Site for Users to Connect. They are Mobile, are you?
80% of Internet users use a mobile device to get their information. Most websites are built to fit on a computer screen—not for a screen 75% of the size it was built for. A mobile site is to necessary in order to create easy navigation and legibility of the site itself. It can help your […]
Are Coupon Codes Good for your Business?
With the epidemic of extreme couponing growing at an unbelievably fast pace, it is important to determine if your business can jump on this bandwagon. From print coupons to online coupon codes and now with the staggering growth of social coupons, consumers are literally bombarded with special offers. But how do you make coupon codes […]
Twitter and Business? The influence of a Tweet!
When Twitter started in 2006 it was a platform for technology savvy people to communicate with each other in a quick and easy method. Six years later that has all changed. First lets learn some quick facts about twitter: A third of monthly Twitter users are 25- 34 years old—the next generation to buy your […]
Additional Numbers for Additional Advertising allows for Effective Tacking
In the US today, people view their cell phone as a lifeline, their only source of communication with the rest of the world. It is more important now than ever to try and reach customers via phone. A very simple way of reaching your marketplace is by creating a mobile line specifically for advertising. Set […]
Importance of Integrated Marketing
I’m sure you’ve heard the marketing community talk about integrated marketing, but have you ever wondered why it’s so important? Integrated marketing, when done correctly, completely transforms your marketing. Meaning that it brings together all elements of your marketing plan from newspaper ads to online marketing to TV commercials. Why is this important? Because by […]
Relational vs. Transactional Advertising
So, I’m sure you have heard of relational advertising and transactional advertising, but have you really thought what is best for you, the retailer? Deciphering the difference is the first in many steps to figuring out to grow your business through advertising. Let’s examine both types of advertising a little more closely. Relational advertising deals […]
Relational Advertising
(Let’s Talks About Being Relational) Copywriting is like asking someone out on a date for the first time. You have to know exactly the right words to use so that special person will say yes. Shouting 50, 60, 70 percent off might work on the people who are only looking for a free dinner. However, […]