Selection
Ms. Jones loves Wal-Mart. Well, she likes the idea of Wal-Mart, even if she doesn’t like the company. She likes getting groceries and greeting cards, toys and toiletries, sporting goods and sportswear all at one place. Say what you will, Wal-Mart does offer selection! Do you tout your store as being a “one-stop” furniture store? […]
Preparedness
Although she was obviously never a Cub Scout, Ms. Jones knows what it means to “Be Prepared.” Ms. Jones happily traded her Mini Cooper for a minivan and swapped her briefcase for a diaper bag. At any given moment she is within arm’s length of a baggie full of Cheerios and a change of clothes […]
Brand Names
“Choosy Moms choose ________.” “When you care enough to send the very best.” “Quality is Job 1.” Feeling adrift in a sea of sofas on the showroom floor, a recognized brand is like a life raft to Ms. Jones. It’s like seeing a familiar face across the room at a crowded cocktail party where you […]
Home
“There’s no place like home… there’s no place like home.” If you’re reading this, you’re obviously in the home furnishing industry. You make a living selling stuff for Ms. Jones to put in her abode. What do you really know about this place she calls HOME? Where exactly does Ms. Jones live? If you haven’t […]
Construction
The closest Ms. Jones ever came to building a piece of furniture was a paper towel rack she made in eighth grade shop class. Do they even teach shop class anymore? Respectfully, Ms. Jones’ experience with furniture construction is limited to cramming one more pair of socks in the overstuffed drawer and setting the table. […]
Delivery
“I can’t wait for my new furniture to be delivered, but…” “But… I’m not looking forward to staying home all day to wait for it. Or what if I have to work that day? It will be a huge pain in the neck to take time off to come home and let them in, and […]