“Choosy Moms choose ________.”
“When you care enough to send the very best.”
“Quality is Job 1.”

Feeling adrift in a sea of sofas on the showroom floor, a recognized brand is like a life raft to Ms. Jones. It’s like seeing a familiar face across the room at a crowded cocktail party where you know no one.

Ms. Jones reasons: “If I’ve heard of it, it must be good… or, they’ll make it good. I’ll get better furniture and service from a bigger brand. Dad’s La-Z-Boy lasted forever, so this one will, too. The fancy label will even impress my neighbors.”

Is Ms. Jones comforted by the brands you carry? How do you live up to the expectations these brands create?