World peace. Peace of mind. Give peace a chance.
Ms. Jones probably feels rather unpeaceful about shopping for furniture. It’s going to cost her a lot of money. It’s going to take a lot of her time. She’s going to have to face off with salespeople who only want to sell her and delivery routers who only want to schedule her, with little regard for her needs and her time. It’s a potential mistake she will have to live with for a long, long time.
Is it war or peace on the battlefield of your showroom floor? What do you do to ensure your own little corner of world peace for Ms. Jones? What policies and practices do you have to guarantee her peace of mind?
What white flags are you waving for Ms. Jones?