Don’t fight generation change – EMBRACE it for your marketing
Generation Y…the “Millennial” Born between about 1982 and 1998, this generation is 75 million strong: Those numbers compare to the Boomers Gen Y shows an inclination to marry and have children later to make sure they get it “right”. This is the first generation to be raised with technology at an early age: To them, […]
Quick Fire Marketing – Study Your Pinterest Vocabulary
Pins: A person bookmark with picture or even video. The Pins float in page columns in a covered pattern on the webpage. Mobile users might just view one column. Wide Boards: An associated number of Pins. You constantly follow your personal boards, and may furthermore follow individual boards of other people, or boards of all […]
Quick Fire Marketing – Twitter Vocab
Twitter Handle: Also known as a username. This is the name you select to represent yourself on Twitter. To Follow: To subscribe to someone‘s updates on Twitter. You do this by clicking the ―Follow button on that specific person‘s Twitter page, which can be found at http://twitter.com/USERNAME. (Insert the specific person‘s username into the URL, […]
It’s Time to Pass the Baton to the coming generations of customers
Right now, three unique generations are buying or seeing your advertising message every day: Baby Boomers Born between 1945 and 1964, this generation is 76 million strong. They control nearly 80 percent of financial assets and about 50 percent of all discretionary spending power. Their focus has switched from acquisition to preservation. There are still […]
The Next Trend In Social Media?
Currently, most businesses believe it’s best to join every social media platform. When only Facebook and Twitter existed, it was a simple decision on which social medias to join. However, now that LinkedIn, Google+, Foursquare and Pinterest all exist, it’s vital to carefully select which social medias to use and go where there are results. […]
Pinterest Vs Facebook
5 things we’ve learned about the on going debate of Pinterest vs. Facebook. The following statistics are provided by boticca.com. Based on a sample of 50,000 visitors from Pinterest and 50,000 visitors from Facebook. 1. Pinterest users spend more than twice as much as Facebook users a. Facebook users spend on average $85 b. Pinterest […]
9 Amazing Mobile Marketing Statistics
1. The growth of the iPhone was 10 times faster than the growth of America Online. (Source: Nielsen) (This is an amazing statistic for those of us who remember mailboxes stuffed with AOL discs during the 1990s.) 2. It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes […]
What’s the future hold for Facebook?
With Facebook’s recent announcement to become a traded company and the rise and fall of their stock, many are asking the question, “Will Facebook become the next MySpace?” R&A hears this question from retailers and manufacturers every day, “Should I really invest the time, energy and money into something that might die in 1, 2, […]
What the heck is Twitter?
Twitter is a website, owned and operated by Twitter Inc., which offers a social networking and micro blogging service, enabling its users to send and read other users’ messages called tweets. Tweets are text-based posts of up to 140 characters displayed on the user’s profile page. Tweets are publicly visible by default, however senders can […]
Smartphone Adoption
The most popular mobile platform–according to those polled–is Android, with 35 percent (among smartphone owners), followed by iPhone and BlackBerry with 24 percent, and Palm and Windows below 10 percent. Pew notes, “Android phones are especially common among young adults and African Americans, while iPhones and BlackBerry devices are most prevalent among college graduates and […]
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– The Doran Family
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