Twitter and Business? The influence of a Tweet!
When Twitter started in 2006 it was a platform for technology savvy people to communicate with each other in a quick and easy method. Six years later that has all changed. First lets learn some quick facts about twitter: A third of monthly Twitter users are 25- 34 years old—the next generation to buy your […]
Additional Numbers for Additional Advertising allows for Effective Tacking
In the US today, people view their cell phone as a lifeline, their only source of communication with the rest of the world. It is more important now than ever to try and reach customers via phone. A very simple way of reaching your marketplace is by creating a mobile line specifically for advertising. Set […]
Importance of Integrated Marketing
I’m sure you’ve heard the marketing community talk about integrated marketing, but have you ever wondered why it’s so important? Integrated marketing, when done correctly, completely transforms your marketing. Meaning that it brings together all elements of your marketing plan from newspaper ads to online marketing to TV commercials. Why is this important? Because by […]
Relational vs. Transactional Advertising
So, I’m sure you have heard of relational advertising and transactional advertising, but have you really thought what is best for you, the retailer? Deciphering the difference is the first in many steps to figuring out to grow your business through advertising. Let’s examine both types of advertising a little more closely. Relational advertising deals […]
Relational Advertising
(Let’s Talks About Being Relational) Copywriting is like asking someone out on a date for the first time. You have to know exactly the right words to use so that special person will say yes. Shouting 50, 60, 70 percent off might work on the people who are only looking for a free dinner. However, […]
Events Can Equal Sales
Don’t you just love events and the potential they bring to your business? No, you really don’t? Stop thinking of them as an unnecessary time commitment, but instead look at them as an avenue to generate growth and sales.
Social Media vs. Social Networking
Social Media vs. Social Networking (Is there really a difference?) Social media is the term used to describe the various media that people use to communicate online in a social way such as blogs, wikis, video and photo sharing. One compartment of social media is social networking. Social networking, in short, is how people interact […]
Who is handling your likes?
Recently, R&A Marketing visited with Spencer Furniture in Spencer, Massachusetts to do a discovery. A discovery is a process where you will uncover the felt need of your customer. It also provides you with the necessary ammunition to speak and act in a way that turns them on. Truly creative direction positions the customer as […]
Special Events
Special events – some love to plan them, others hate the very thought of them. Planning special events can be a pain, from setting a date to finding a venue, but if you remember the five Ps when planning your event, it will be as smooth as butter. What are the five Ps, you ask? […]
Marketing Has Evolved
A quick fix that is projected throughout the landscape of retail is to get a better website, build a Facebook profile, or start a blog and you have mastered today’s marketing. This is a knee jerk reaction that only creates problems—not solutions.
Another knee jerk reaction is to take this new way of marketing as “I better change everything right now to meet the customer’s needs!” Sometimes this is part of the solution but at the core is truly identifying who you are RIGHT now.
Let’s create something great!
Looking for a company that can help your local furniture store thrive? Just saying hi? Whatever, the reason. Let’s talk about where you are, and where you want to be.
We mean it when we say, “We love it when you succeed.” Our entire business depends on achieving the best possible results with each campaign for every single client.
– The Doran Family
Contact
Corporate Headquarters
8320 Coppertop Lane
Lewis Center, OH 43035
Mailing Address
PO Box 197
Lewis Center, OH 43035
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