The Power Of An Event
Wouldn’t the P&L statement look a lot nicer to get 900 contacts without sacrificing 10% on the bottom-line to give a cash discount?
Deer Hunting Season
Today’s retailers are not being put out of business by competition. Most are struggling through these economic times. Ms. Jones is taking retailers out of business by talking, conversing and sharing.
Reassurance
Ms. Jones comes to your store with a problem. She’s looking forward to solving it, but she knows it comes with a price. She’s investing time, money and the next dozen years of living with your solution. How do you reassure her that she’s made the right choice?
What Version Are You In?
Welcome to website version 6.0 for R&A Marketing. What is significant about website version 6.0?
The most recent adaptation of our website came from an epiphany while I was taking a class at the Wizard Academy in Austin, Texas. I was taking a “Web & Radio Copywriting class” and the teacher of the class asked if anyone wanted their website to be critiqued.
Serve
Does your company have an attitude of assistance, a heart to help Ms. Jones? Do you look for ways to delight her, or are you more concerned with your own comfort. I once boycotted a dry cleaner because they closed their drive through window in the winter, saying it was too cold for their employees… never mind that I had to drag a little kid out in the cold carrying a bag of clothes. Does your staff have the freedom to serve Ms. Jones in amazing and delightful ways? Name some surprising ways you could serve Ms. Jones.
EMBARRASSED
Have you ever been caught with your pants down? Do you fess up or do you cover up when you’re em-bare-assed with Ms. Jones? To what lengths do you go to hide your humiliation and protect your reputation?
Idiot
Ms. Jones doesn’t like playground bully tactics. It didn’t work in high school and it doesn’t work in sales: you can’t put others down to make yourself look good.
Marketing Quickie #2
Who’s stealing your thunder? Two years ago Ohio State Basketball was going to championships but now is best known for a no name, under performing benchwarmer. There is a blog called Club Trillion. It is authored by Mark Titus, a basketball player for Ohio State. It began in November 2008. Titus has been writing 6-8 […]
Let’s create something great!
Looking for a company that can help your local furniture store thrive? Just saying hi? Whatever, the reason. Let’s talk about where you are, and where you want to be.
We mean it when we say, “We love it when you succeed.” Our entire business depends on achieving the best possible results with each campaign for every single client.
– The Doran Family
Contact
Corporate Headquarters
8320 Coppertop Lane
Lewis Center, OH 43035
Mailing Address
PO Box 197
Lewis Center, OH 43035
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