The Power of Integration: Unleashing the Potential of Your Furniture Store’s Website
In the ever-evolving world of retail, the success of a furniture store no longer depends solely on its brick-and-mortar presence. With the rise of e-commerce and changing consumer behaviors, it’s crucial for furniture store owners to adapt and embrace the power of their website. By integrating your online and offline efforts, you can drive sales, […]
Pricing Your Furniture Website Is More Crucial Than Ever
In today’s dynamic market, having an updated furniture website that showcases your brand and product data has become a pivotal factor in the customers buying journey. As more and more customers are initiating their shopping journey online, it’s imperative that your virtual storefront mirrors the quality and service of your physical store. A crucial step […]
Unleashing the Power of Targeted Marketing: Stretching towards Success in the New Year
As we embark on a new year, it’s time to reflect on our marketing strategies and set our sights on success. Just like the changing seasons, this is a season of change for businesses. It’s an opportunity to redefine our target customers and their intentions, and to stretch ourselves towards achieving maximum return on investment. […]
Creating an Effective Online Presence: Four Key Elements for Furniture Retailers
When it comes to building a furniture-focused website, there are four key elements that furniture retailers should prioritize in order to create an effective online selling environment. These elements include simplicity, showcasing both fashion and function, offering a wide value spectrum, and providing a seamless buying experience that instills confidence in customers. 1 – Simple […]
The Rise of Curated E-Commerce Sites
The rise of curated e-commerce sites has truly transformed how we shop online. By curating a thoughtfully selected range of products, these platforms have created a streamlined and enjoyable shopping experience for consumers. In a world where options are endless, curated sites offer a breath of fresh air by presenting customers with a clear and […]
5 Essential Questions Your Furniture Marketing Must Address to Ensure Success in 2024
In the ever-evolving landscape of furniture marketing, staying ahead of the curve is crucial for businesses in the furniture industry. With changing consumer preferences and advancements in technology, it is essential to adapt marketing strategies to effectively reach and engage with target audiences. Here are 5 essential questions your furniture marketing must address to ensure […]
Is Your Furniture Website Making The Most Out Of The Digital Age?
In today’s digital age, furniture retailers must prioritize four key elements to create a compelling online shopping experience for their customers. By focusing on simplicity, showcasing fashion and function, value spectrums, and providing a unique buying experience, retailers can attract and retain customers while boosting sales. Firstly, simplicity is crucial for an effective website. Customers […]
Leah Kirkland joins R&A Marketing as VP of Business Development
We are delighted to announce the addition of Leah Kirkland to our team at R&A Marketing as our new Vice President of Business Development. With over 17 years of experience in the furniture website and technology industry, Leah brings a wealth of expertise and knowledge to our organization. Leah has an impressive track record, having […]
Introducing the R&A Marketing Mobile App
R&A Marketing is excited to announce the launch of the R&A Mobile App! Retailers utilizing a website through R&A can now manage their online store and catalog with ease, right from the convenience of their phone. Whether they’re on the go or simply prefer a mobile solution, our app empowers retailers to take control of […]
Acclaim Lighting Launches New Website
We partnered with Acclaim Lighting to launch a brand new website The Problem spoiler alert, we delivered a solution Acclaim Lighting, a manufacturer/designer/importer of decorative indoor and outdoor lighting fixtures, approached R&A Marketing for help when they found that they had an outdated website that didn’t allow them to easily control their website, product data, […]