Enhance Your Furniture Marketing Strategies Part 4 - R&A Marketing

As a home furnishings owner and retailer, you know that effective marketing requires a multi-pronged strategy to reach consumers. However, enhancing those strategies in a meaningful way can seem daunting. You may feel that your current messaging and channels are already saturated. But with some thoughtful planning, you can layer in new angles that complement and build upon your existing efforts. In this article, we provide a five-step plan to refine your furniture marketing approach. Throughout this series you will be given specific steps and action items that will allow you to strengthen your messaging and expand your reach while maintaining simplicity across platforms.

Part 4: Identify Additional Marketing Channels to Expand Your Reach

Part 5: Continually Test and Optimize Your Furniture Marketing Strategies (going live on March 30th at 8 AM EST)

Part 4: Identify Additional Marketing Channels to Expand Your Reach

Video Layering

Don’t complicate your message by adding lots of content into one platform. Find your different brand personas you need to focus on and create dedciated videos that coordinate only with that position. Then allow your transactional messaging to layer in to compliment these tools. This helps you speak to all elements of the buying funnel while only paying for production costs. At the end of the day, your message still sticks.

Email Marketing

Turn your email marketing list into a resource that you help drive more traffic more frequently. Run lucky number incentive email messages and specific offers that only can identify with a customer who has already engaged with you.

Influencer Partnerships

Partnering with influencers in the home decor space is a strategic way to tap into their established audiences. Send complimentary products to influencers in exchange for an honest review and social media promotion. Look for influencers with engaged followings that match your target customers. Be sure to provide any necessary product information or talking points, but give the influencer creative freedom to share their genuine opinion. Influencer collaborations can make a big impact on brand awareness and sales.

To Sum It Up:

Consider expanding into these additional channels to spread your marketing message, connect with more potential customers, and ultimately increase revenue. A multi-channel approach is key to standing out in today’s competitive business landscape.