magine this: a customer falls in love with a sofa on your website, adds it to their cart, and completes the purchase. But behind the scenes, your website and your backend system aren’t communicating properly. The item is actually out of stock, or worse, the price listed online was outdated. Now, your team has to make an uncomfortable phone call to cancel the order or eat the margin loss.
In today’s retail landscape, your website depends entirely on accurate ERP data to display the correct prices, inventory, and product details. When that data falls out of sync, your customers see incorrect information—and your bottom line suffers.
That’s why R&A Marketing is thrilled to announce the launch of our new POS/ERP Data Health Reports.
Designed specifically for home furnishings retailers, this new reporting tool allows you to monitor the synchronization status and data integrity between your website’s front-end and your back-end ERP platform (such as STORIS).
How the Data Health Report Helps Retailers Win
We know that managing thousands of SKUs across multiple vendors is a massive undertaking. Our Data Health Report takes the guesswork out of catalog management by giving you a clear, actionable picture of exactly where data gaps exist so your team can fix them quickly.
Here is how this tool empowers your retail business:
1. Complete Synchronization Visibility Stop wondering if your website is accurately reflecting your showroom. Our report provides an “Overall Population Rate” dashboard, showing you exactly what percentage of your ERP data matches your website based on Manufacturer SKUs. You can track your progress week-over-week to ensure your data health is always improving.
2. Granular, Actionable Insights When something is wrong, you need to know exactly where to look. The Data Health Report allows you to view your data integrity vendor by vendor, category by category, and SKU by SKU. If a specific vendor’s catalog is failing to sync properly, you’ll see it immediately in a clean, easy-to-read chart.
3. Catch Costly Duplicates & Missing Data Package or group items often present unique data challenges. If multiple items in your system have the same Manufacturer SKU, the wrong price and inventory may sync to your website. Our report automatically flags Duplicate Manufacturer SKUs and unpopulated items, providing your team with a direct, click-to-fix list of SKUs to address.
4. Protect Your Customer Experience At the end of the day, data health is customer service. By proactively finding and fixing data mismatches, you ensure that your website visitors are seeing accurate pricing, reliable stock availability, and correct product details. This builds trust, reduces abandoned carts, and eliminates frustrating post-purchase cancellations.
Stop Guessing. Start Syncing.
Your e-commerce success is only as strong as the data powering it. It’s time to stop letting bad data cost you sales and start giving your team the tools they need to keep your digital showroom perfectly synced with your back office.
Ready to see how healthy your data really is? Reach out to your R&A Marketing representative today to learn more about running a Data Health Report for your website!
*** To learn more about the technical details of our ERP Health Reports, you can visit our Help Center here.
