Get over your advertising efforts—it’s not going to change your business
When you think of advertising your mind automatically goes to the offer game right? You’re probably thinking to yourself that Ms. Jones is so use to coupons and deals that why wouldn’t she want to play the offer game. What you really need to start thinking about is that all she really wants you to […]
The New Way Of Marketing
Marketing is shifting everyday. It seems we wake up and discover some type of new marketing tool that is going to change advertising, as we know it. Before you purchase that cool new digital software or that $99 monthly website they say has all the SEO capabilities you will ever need. Take a step back […]
It’s Not Down or Up! It’s Up & Down!
Many in the marketing world, including those in advertising who have shaped the way marketing messages are developed, feel today’s marketing is an “either or scenario.” Either you go online, or you go offline. As black and white as that philosophy sounds, it’s not how our consumer operates. Consider your average day. You go to […]
The Transformation of Shopping & Marketing
The rise of the connected shopper is transforming the retail experience. We are now in an era of selling that many are calling Omni-Channel Retailing (don’t worry we will get to that). Smartphone and portable technology are taking the shopping experience beyond Ms. Jones home computer and way beyond your store. To move your business […]
The Rise of Content Marketing
Content marketing used to be comprised of only a small group of bloggers and YouTube enthusiasts. According to a 2012 study by AOL (a popular Internet service provider) and Nielsen (a leading global information and measurement company, provides market research, insights & data), 27,000,000 pieces of content are shared every day. Content has turned from […]
How to Use Instagram in Your Marketing
Instagram is an online photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters and share them on a variety of social networks. But did you know that Instagram can be a great marketing tool for your business? Here are four great ways to utilize Instagram in […]
What To Do When Your Business Gets a Bad Online Review
Go back a couple years and you would find most people found small businesses by opening up a phone book. Even more so, Ms. Jones would get her shopping referral from word of mouth. While referrals are still a big deal, today those referrals come from an online environment in the form of reviews. Thanks […]
Fun Times At High Point Furniture Market
Another High Point Furniture Market is in the books! It was great seeing all of our current clients and catching up with friends. Market is a time for R&A to showcase new services and products that we have to offer to the home furnishings industry. However, High Point is more about the time getting to […]
Advertising is Changing Before Our Eyes
Try to think about a place you can go where you don’t see any forms of advertising. Can you think of a place? Nor can we! In our society today advertising is everywhere we go therefore we are exposed to an abundance of advertisements on a daily basis. Due to advancements in technology advertising is […]
Combining Online and Offline Media
Potential customers will always look you up online after receiving a marketing message from you. For starters, it helps them to legitimize your business. They might see your TV ad and it will prompt them to search online to see what you are really about. When combining online and offline strategies, it’s proven that you […]