“Traditional Media Is Dead!”
Although more and more people are increasingly turning to the internet in lieu of newspapers, direct mail, radio, magazines and TV, not all traditional mediums are dead and buried.
Consider Groupon. It’s the largest group buying website in the world and it just launched a multi-million dollar branding and awareness campaign on that ancient thing we call network TV. So why then would Groupon use national network TV when it currently succeeds in reaching every major demographic market area in the United States simply through word-of-mouth, search engine optimization and public relations?
It’s simple. Online marketing is slow while traditional media encourages speedy transactions.
Opening up a can…
Six months ago Honda decided it would get social. Their new Crosstour design was to debut exclusively on a Facebook page. They put in product features, photos, and design differences from competitiors hoping to open up their world to social media users.
Thanks
Why is it so hard to be thankful? Thanking Ms. Jones is a given. You probably have pre-printed “Thank you for your patronage” postcards but is thanking your staff a given?
Reassurance
Ms. Jones comes to your store with a problem. She’s looking forward to solving it, but she knows it comes with a price. She’s investing time, money and the next dozen years of living with your solution. How do you reassure her that she’s made the right choice?
What’s Your Story?
John Rash, a reporter and author of the “Rash Report” for Advertising Age, is an acclaimed media analyst. In his most recent article he is commenting on the ups and downs of Nielsen ratings for the network super powers, which shows are performing, which shows are not performing, and other various media gossip. Normally I disregard these articles but there was something about this particular article that caught my eye
Let’s create something great!
Looking for a company that can help your local furniture store thrive? Just saying hi? Whatever, the reason. Let’s talk about where you are, and where you want to be.
We mean it when we say, “We love it when you succeed.” Our entire business depends on achieving the best possible results with each campaign for every single client.
– The Doran Family
Contact
Corporate Headquarters
8320 Coppertop Lane
Lewis Center, OH 43035
Mailing Address
PO Box 197
Lewis Center, OH 43035
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