What the heck is Twitter?
Twitter is a website, owned and operated by Twitter Inc., which offers a social networking and micro blogging service, enabling its users to send and read other users’ messages called tweets. Tweets are text-based posts of up to 140 characters displayed on the user’s profile page. Tweets are publicly visible by default, however senders can […]
Smartphone Adoption
The most popular mobile platform–according to those polled–is Android, with 35 percent (among smartphone owners), followed by iPhone and BlackBerry with 24 percent, and Palm and Windows below 10 percent. Pew notes, “Android phones are especially common among young adults and African Americans, while iPhones and BlackBerry devices are most prevalent among college graduates and […]
4 Really Fun Marketing Ideas
1. Question and Answer or Joke QR Codes. Knock Knock? Who’s there? Find out by scanning this QR code. 2. Playing A Game Play a game with your customers. Putting a game layer over top of activities in the real world. Imagine collecting XP points for completing tasks such as getting coffee or going to […]
Quick-Fire Marketing – Bedding Is Booming
Ignite your marketing with mattress dedicated advertising and online traffic to drive sales Bedding is Booming: As expected, bedding and mattresses continue to be a very strong category among retailers. It’s also a sure-fire category to leverage some old-school media to help drive results. Utilize newspaper ads and circulation distribution via the newspaper to help […]
Simple Steps to Improve your Facebook Page and Sell More
Of course you want your Facebook marketing and communication campaign to be successful, but first you’ve got to be likeable! Below are the top-12 ways to generate more likes, clicks and fan interaction to build a powerful sales channel for your business: 1. Use a Landing Tab to Offer a Compelling Reason for People to […]
How do you combine online and offline media to bring success?
How do you combine online and offline media to bring success? In my previous blog, we discussed the benefits to both online and offline marketing methods. In this blog, we will discuss using both offline and online strategies that will help bring your company success. Sounds impossible, but it’s not. Potential clients will always look […]
Online vs. Offline Marketing
Online vs. Offline Marketing (They do not have to work against each other but can work with each other to equal success) One of the many tasks that all retailers are facing is how to utilize both online and offline marketing tactics in their overall marketing strategy, thus helping increase their sales. There are numerous […]
Don’t Aim for Consistency, Aim for Cohesion in Social Media
Don’t Aim for Consistency, Aim for Cohesion One of social media’s best qualities is content: creating it, sharing it and engaging with it. Quality content will inspire, inform, educate or even entertain your customers (and if you’re really lucky, it does all four!). So if you’re looking to engage with your customers to keep them […]
“Traditional Media Is Dead!”
Although more and more people are increasingly turning to the internet in lieu of newspapers, direct mail, radio, magazines and TV, not all traditional mediums are dead and buried.
Consider Groupon. It’s the largest group buying website in the world and it just launched a multi-million dollar branding and awareness campaign on that ancient thing we call network TV. So why then would Groupon use national network TV when it currently succeeds in reaching every major demographic market area in the United States simply through word-of-mouth, search engine optimization and public relations?
It’s simple. Online marketing is slow while traditional media encourages speedy transactions.
Let’s create something great!
Looking for a company that can help your local furniture store thrive? Just saying hi? Whatever, the reason. Let’s talk about where you are, and where you want to be.
We mean it when we say, “We love it when you succeed.” Our entire business depends on achieving the best possible results with each campaign for every single client.
– The Doran Family
Contact
Corporate Headquarters
8320 Coppertop Lane
Lewis Center, OH 43035
Mailing Address
PO Box 197
Lewis Center, OH 43035
© R&A Marketing. All rights reserved.