eCommerce or Die—Your customer now is your customer online
More often than not in our ventures with clients we hear that we need to target our “online customer”. There is a perception in the marketing world that your online customer is different from your offline customer.
To some degree there might be some truth in that in regards to how they absorb information verses online or offline. However, the amount of money or style of product they might be trying to purchase does not change online or offline.
eCommerece or Die–You Would Expect Me To Say That
Now, you would expect a young gun in the retail marketing industry to tell you that you are nuts to not sell online if you want to stay in business. Well, that is 100% true because you are not nuts if you want to stay in business.
However, if you have no intentions of continuing your business then we suggest not investing the time, energy and resources into selling online because you will fail.
Create a Mobile-Friendly Site for Users to Connect. They are Mobile, are you?
80% of Internet users use a mobile device to get their information. Most websites are built to fit on a computer screen—not for a screen 75% of the size it was built for. A mobile site is to necessary in order to create easy navigation and legibility of the site itself. It can help your […]
Are Coupon Codes Good for your Business?
With the epidemic of extreme couponing growing at an unbelievably fast pace, it is important to determine if your business can jump on this bandwagon. From print coupons to online coupon codes and now with the staggering growth of social coupons, consumers are literally bombarded with special offers. But how do you make coupon codes […]
Twitter and Business? The influence of a Tweet!
When Twitter started in 2006 it was a platform for technology savvy people to communicate with each other in a quick and easy method. Six years later that has all changed. First lets learn some quick facts about twitter: A third of monthly Twitter users are 25- 34 years old—the next generation to buy your […]
Importance of Integrated Marketing
I’m sure you’ve heard the marketing community talk about integrated marketing, but have you ever wondered why it’s so important? Integrated marketing, when done correctly, completely transforms your marketing. Meaning that it brings together all elements of your marketing plan from newspaper ads to online marketing to TV commercials. Why is this important? Because by […]
Quick Fire Marketing – Study Your Pinterest Vocabulary
Pins: A person bookmark with picture or even video. The Pins float in page columns in a covered pattern on the webpage. Mobile users might just view one column. Wide Boards: An associated number of Pins. You constantly follow your personal boards, and may furthermore follow individual boards of other people, or boards of all […]
Quick Fire Marketing – Twitter Vocab
Twitter Handle: Also known as a username. This is the name you select to represent yourself on Twitter. To Follow: To subscribe to someone‘s updates on Twitter. You do this by clicking the ―Follow button on that specific person‘s Twitter page, which can be found at http://twitter.com/USERNAME. (Insert the specific person‘s username into the URL, […]
It’s Time to Pass the Baton to the coming generations of customers
Right now, three unique generations are buying or seeing your advertising message every day: Baby Boomers Born between 1945 and 1964, this generation is 76 million strong. They control nearly 80 percent of financial assets and about 50 percent of all discretionary spending power. Their focus has switched from acquisition to preservation. There are still […]
9 Amazing Mobile Marketing Statistics
1. The growth of the iPhone was 10 times faster than the growth of America Online. (Source: Nielsen) (This is an amazing statistic for those of us who remember mailboxes stuffed with AOL discs during the 1990s.) 2. It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes […]
