Be Ready, Here Comes the Mobile Shopper
Did you know 103% growth in website traffic from smartphones from 2011-2012 (Source: Hubspot), plus US consumers spend almost 1 in every 10 ecommerce dollars using a mobile device (Source: Hubspot)? With that being said retailers need to understand how the growing popularity of mobile can hurt and help your store. Instead of trying to […]
Get into the consumers home and you win
Recently we just had a client increase their July and August traffic by 31% verses last year. Yes, that is right…31%. Why an increase in traffic?
We made a concentrated effort to get into the home of the consumer whether it was through print or online we wanted to make sure the consumer got the message in the comfort of their own home.
To promote or not to promote? That tis’ the question
In our dealings with retailers on a daily basis we are confronted with the conundrum that is “I don’t want to run a sale but I don’t want to lose a potential sale. Can you help us accomplish this?”
If we wanted to land every piece of business (temporarily) our answer would be “Yes, we most certainly can!” However, we would be misleading the notion that is an impossible outcome. So, our answer is, “Yes we can but you cannot afford to spend enough to out shine the noise of ‘sale, sale, sale’ that dominates the retail landscape”.
eCommerece or Die–You Would Expect Me To Say That
Now, you would expect a young gun in the retail marketing industry to tell you that you are nuts to not sell online if you want to stay in business. Well, that is 100% true because you are not nuts if you want to stay in business.
However, if you have no intentions of continuing your business then we suggest not investing the time, energy and resources into selling online because you will fail.
Utilizing QR Codes In Your Marketing Message
The QR code is a tool that can easily engage a mobile user. QR Codes have begun to appear on the sides of buses, magazine pages, on television screens, on billboards and even on Facebook. QR means “Quick Response”. The code allows decoded by devices like mobile phones that can scan and then quickly open […]
So you have joined the Social phenomenon: Facebook, Twitter and Pinterest, but now what?
In today’s world, if you’re not involved in a social community it is almost as if you do not exist as a business. However, it is more than just creating profile for your company and being there. Businesses must be an active member in these communities in order to be heard. But how does one […]
Maximize your Advertising Efforts Online
Advertising is one of the most popular venues to get the word out about something. Whether you want sell a personal item, announce an engagement or bring in additional business and revenue. Advertising is one of the strongest mediums to do it. However, the drawback is that it can get expensive. There are many different […]
How to use an online coupon code for marketing
If you have e-commerce aspect to your website, then you have the perfect opportunity to take advantage of coupon codes. Make a coupon code that will be referenced in the ad that can only be used at a retailer online store.This way direct sales and the discounts associated will be able to track return from […]
Create an Opt in Mobile Text Marketing Campaign
Do not let the infrastructure challenges prevent you from integrating mobile marketing into your strategy. Text messaging is an art form. Having 160 characters can limit the message, but SMS can provide helpful information to your customers, such as a delivery shipment, as well as be a great tool to use for marketing. In the […]
Create a Mobile-Friendly Site for Users to Connect. They are Mobile, are you?
80% of Internet users use a mobile device to get their information. Most websites are built to fit on a computer screen—not for a screen 75% of the size it was built for. A mobile site is to necessary in order to create easy navigation and legibility of the site itself. It can help your […]
Let’s create something great!
Looking for a company that can help your local furniture store thrive? Just saying hi? Whatever, the reason. Let’s talk about where you are, and where you want to be.
We mean it when we say, “We love it when you succeed.” Our entire business depends on achieving the best possible results with each campaign for every single client.
– The Doran Family
Contact
Corporate Headquarters
8320 Coppertop Lane
Lewis Center, OH 43035
Mailing Address
PO Box 197
Lewis Center, OH 43035
© R&A Marketing. All rights reserved.