We Live In A World Of Mobile Technology… Get Over It!
We’ve all heard it. We read about it every day. We live in a world of mobile technology. However, it’s not the technology that’s mobile, it’s the people using the technology. Consumers now have access to unlimited amounts of information, no matter where they are. So by understanding and embracing the way a consumer shops […]
Kyle Doran Named 40 Under 40 In The Furniture Industry
Via Home Furnishings Business: There are youngsters among us in the Market crowds, but often they’re hard to find. Welcome to Home Furnishings Business second Forty Under 40 list of industry movers and shakers who are making noise and leaving rather large footprints in some great operation through the business sector. The slate of nominees, […]
Kevin Doran To Speak At BrandSource National Convention
Our CEO Kevin Doran will be speaking at the upcoming BrandSource Convention March 1st through 4th in Orlando, Florida. This years convention will focus on numerous topics that furniture retailers face everyday. Kevin will be presenting on the every changing landscape of social media. The title of his presentation is called “Social Media 2.0. Wait […]
R&A Marketing Brings On Slone Brothers Furniture As Client
R&A Marketing is excited to welcome Slone Brothers Furniture to our furniture advertising family and to the R&A Club. What better way for you to get to know Slone Brothers Furniture then to hear it directly from them: After 17 years of being a career furniture salesman, our father and founder Sheldon “Shelly” Slone dreamed […]
R&A Marketing Brings On Hampton Furniture As Client
R&A Marketing is excited to welcome Hampton Furniture to our furniture advertising family and to the R&A Club. Hampton Furniture opened in 1931 in Anderson, SC. Located at 809 Whitehall Road, Hampton Furniture specializes in England furniture, offering one of the largest selections in the upstate – all at discount prices. Their showroom is a […]
Get over your advertising efforts—it’s not going to change your business
When you think of advertising your mind automatically goes to the offer game right? You’re probably thinking to yourself that Ms. Jones is so use to coupons and deals that why wouldn’t she want to play the offer game. What you really need to start thinking about is that all she really wants you to […]
The Rise of Content Marketing
Content marketing used to be comprised of only a small group of bloggers and YouTube enthusiasts. According to a 2012 study by AOL (a popular Internet service provider) and Nielsen (a leading global information and measurement company, provides market research, insights & data), 27,000,000 pieces of content are shared every day. Content has turned from […]
Advertising is Changing Before Our Eyes
Try to think about a place you can go where you don’t see any forms of advertising. Can you think of a place? Nor can we! In our society today advertising is everywhere we go therefore we are exposed to an abundance of advertisements on a daily basis. Due to advancements in technology advertising is […]
Combining Online and Offline Media
Potential customers will always look you up online after receiving a marketing message from you. For starters, it helps them to legitimize your business. They might see your TV ad and it will prompt them to search online to see what you are really about. When combining online and offline strategies, it’s proven that you […]
Importance of Integrated Marketing
I’m sure you’ve heard the marketing community talk about integrated marketing, but have you ever wondered why it’s so important? Integrated marketing, when done correctly, completely transforms your marketing—meaning that it brings together all elements of your marketing plan from newspaper ads to online marketing to TV commercials. Why is this important? Because by integrating […]
