R&A Marketing, a leading provider of website technology and advertising solutions for the furniture industry, is excited to announce a strategic partnership with Mulberry, an innovative provider of online and in-store product protection solutions. This collaboration is set to transform how retailers offer protection plans to their customers by integrating seamless options both online and in-store without any additional monthly cost or burdensome operational overhead for the retailer.

In today’s competitive online retail environment, providing comprehensive customer service is paramount. Consumers are looking to protect purchases made online as a way to gain confidence in their transactions. Through this integration, retailers can easily allow customers to select a plan and subsequently manage claims through Mulberry, which gives consumers the confidence to transact without placing the burden on the retailer. Under this new partnership, Mulberry’s innovative product protection plans will be directly integrated into R&A Marketing’s website platform, making them immediately available to all R&A Marketing clients.

Mulberry’s state-of-the-art technology allows for easy implementation across online and in-store platforms. The integration is built directly into the website at no extra charge, providing a cost-effective solution. Mulberry clients are able to manage the margins for protection products, enabling them to have the same profitable add-ons both online and in-store. Retailers will only incur costs when a customer purchases a protection plan, making it a financially viable option for businesses of all sizes.

“We love an ‘easy button’ and are thrilled to partner with Mulberry,” said Leah Kirkland, Vice President of R&A Marketing. “This alliance enables us to provide our clients with yet another solution to help mirror the in-store experience, enhancing customer satisfaction without placing a burden on the retailer.”

“Joining forces with R&A Marketing aligns perfectly with our mission to make product protection accessible and affordable,” added Chinedu Eleanya, Chief Executive Officer at Mulberry. “Together, we are setting a new standard in online furniture retail customer service.”

Retailers interested in taking advantage of this innovative solution can contact R&A Marketing or visit their website for more information on how to get started.

For media inquiries, please contact: Leah Kirkland Vice President – R&A Marketing leah@ramarketing.com