We partnered with Suburban Furniture & Mattress to launch a brand new website
The Problem
spoiler alert, we delivered a solution
Suburban Furniture & Mattress, a successful home furnishings retailer operating since 1950 in Succasunna, NJ, recognized the need to modernize their outdated website, which lacked user-friendly controls over website management, product data, and brand presence. Acknowledging the importance of digital transformation, they approached R&A Marketing for assistance. Their goal was not only to effectively communicate what made them unique but also to establish a robust presence in the digital and social media landscapes. With R&A Marketing’s expertise, Suburban Furniture & Mattress aimed to enhance their online visibility and strengthen their market positioning.
The Solution
R&A Marketing revolutionized Suburban Furniture & Mattress’s online presence by designing a completely new website that gives full control over both front-end and back-end functionalities. This comprehensive build included a custom export integration with their ERP provider, Storis, enabling Suburban Furniture to seamlessly and automatically update their online product catalog with current pricing, inventory, and showroom display details. The website’s capabilities extend far beyond basic updates; it features an array of unique elements specifically tailored to meet Suburban Furniture’s needs, enhancing their digital experience significantly. With intuitive navigation and personalized customer interfaces, R&A Marketing has developed a digital solution that not only fulfills but surpasses Suburban Furniture’s expectations.
“The transition was super easy. We had a ton of questions and requests and the entire team was knowledgeable, prompt, and efficient. We are thrilled with how the new website turned out!”
– Nick Schumacher
Explore the distinctive functionalities that distinguish this website and see how R&A Marketing has transformed Suburban Furniture’s online presence into an effective, user-friendly tool for both the business and its customers.
Storis
This comprehensive build was meticulously designed to include a tailor-made export integration with their POS provider, Storis. This strategic enhancement enabled Suburban Furniture to seamlessly and automatically update their online product catalog with the most current information available. By integrating this system, Suburban Furniture ensured that their digital storefront reflected real-time pricing, accurate inventory levels, and detailed showroom display details. This advancement not only improved operational efficiency but also enhanced the customer experience by providing shoppers with reliable and up-to-date product information at any given time.
E-Commerce
Suburban Furniture’s website is a true e-commerce powerhouse, offering a seamless and user-friendly shopping experience from start to finish. With its robust platform, customers can easily browse through an extensive product catalog, add items to their cart, and complete secure transactions with just a few clicks.
Protection Plan Upsells
R&A Marketing revolutionized Suburban Furniture’s customer experience by developing a cutting-edge UpSell tool tailored to their specific needs. This dynamic system seamlessly integrates with Suburban Furniture’s existing order process, offering customers personalized protection plans based on their individual purchases. By analyzing each order in real-time, the tool presents relevant and valuable protection options, enhancing customer satisfaction and boosting Suburban Furniture’s revenue streams.
Shop The Look
Mattress Guide
Suburban Furniture’s custom Mattress Guide is an innovative tool designed to help customers find their ideal mattress based on their individual sleep preferences and habits. By answering a series of questions about their sleep patterns, customers can quickly narrow down their options from Suburban Furniture’s extensive mattress selection.
Style Guides
Through engaging style quizzes, clients can explore various aesthetic options, from Bohemian and Glam to Midcentury Modern and beyond. These quizzes are designed to uncover individual tastes and preferences, providing personalized results that reflect each customer’s distinct style. Once the results are in, Suburban Furniture’s team of skilled designers steps in to assist clients in translating their newly discovered style into a cohesive and appealing home design.
Blog
R&A regularly contributes to Suburban Furniture website by publishing informative blog posts every 2-3 months. These articles are strategically crafted to boost SEO rankings and increase organic traffic.This ongoing content strategy plays a crucial role in enhancing Suburban Furniture’s online presence and supporting their overall digital marketing efforts.
Outlet
R&A Marketing has transformed the online presence of Suburban Furniture & Mattress through the development of a dynamic Outlet page that integrates seamlessly with the Ashley Furniture API. This state-of-the-art integration guarantees that pricing remains accurate and current, offering customers a transparent and dependable shopping experience. The Outlet page features a user-friendly interface designed to engage visitors, allowing them to easily browse an extensive selection of furniture options.
See In Store
Suburban Furniture website now offers a convenient “See In Store” feature, enabling customers to easily find items available at their nearest store. This streamlined approach to shopping enhances the overall customer experience, bridging the gap between online browsing and in-store availability.
Review Display
Suburban Furniture leverages a sophisticated review management system to prominently display their top customer reviews directly on their website. This strategic approach allows potential buyers to easily access authentic feedback from previous customers, enhancing trust and credibility. Futhermore, we helped streamlined the review process by integrating third-party platforms like Google into their website, enabling customers to leave reviews effortlessly without leaving the site. This convenience not only increases the likelihood of customers sharing their experiences but also boosts the company’s online presence.
Learning Center
R&A Marketing has developed an innovative Learning Center page designed to effectively highlight the wealth of content that Suburban has curated over the years. This resource-rich platform serves as a hub for customers seeking valuable insights and guidance, featuring an array of how-to articles, expert tips, and care videos. By organizing this content in a user-friendly format, the Learning Center enhances accessibility and ensures that Suburban’s customers can easily find the information they need to make informed decisions and maintain their products efficiently.
accessiBe
Suburban Furniture & Mattress has fully integrated its website with accessiBe, a leading ADA provider, to ensure comprehensive accessibility for all users. This integration demonstrates the company’s commitment to inclusivity, offering features that allow individuals with disabilities to navigate the site effortlessly. With accessiBe’s sophisticated AI technology, the website automatically adjusts its elements to meet ADA and WCAG 2.1 guidelines, providing a seamless browsing experience. This not only enhances usability for those with visual impairments, cognitive disorders, and motor disabilities but also aligns with legal standards, ensuring equality for all visitors.
Marketing Services
Suburban Furniture & Mattress has significantly enhanced its online presence by partnering with R&A Marketing to manage their media and marketing technology. This collaboration has enabled the complete integration of their website with various digital marketing tools, including email marketing, graphic design, dynamic online promotions, and media planning. As a result, Suburban Furniture & Mattress can now offer a more cohesive and engaging customer experience, ensuring that their marketing efforts are both efficient and impactful. This seamless integration has not only elevated their website’s functionality but also strengthened their overall brand presence in the market.
Supported Media
- Social - Paid & Organic
- Display
- Google PPC
- Connected TV/Streaming
- Google SEM
- Local Media Sponsorships
- Website
Web
Video
Social
