Get into the Consumer’s Home and Win
We recently had a client experience an increase in traffic by 31 percent versus the previous year. Why? We made a concentrated effort to deliver our client’s message straight to the consumer in the comfort of his or her home. Marketing messages bombard today’s consumers in so many ways every day to the point that […]
Product Placement Advertising
Today’s consumer is bombarded with advertising everywhere: television, radio, billboards, magazines, buses, newspapers, and the Internet… And these are just the usual media suspects. More and more ad space is popping up every day. From people walking down the street wearing signs, to flyers on our cars and in our mailboxes, to ads on the […]
Five Ways To Increase Your Twitter Presence
1. Put Twitter info on your business cards and other print materials You don’t just have to promote your Twitter profile online, but you can do it offline as well. Put your Twitter info on all your print collateral. Just make sure you keep your Twitter page fresh by updating regularly. 2. Browse Twitter directories […]
4 Ways To Make Your Pinterest Posts Viral
Pinterest is becoming more and more popular and is a great way to spread your ideas as well as your blogs. With this, more and more Pinterest posts are becoming viral. A post goes viral by receiving anywhere from 1,00 to 35,00 pins. These posts can lead to new followers on your blog and higher […]
The Next Generation Is Ready To Buy
Right now, three unique generations are buying or seeing your advertising message every day: Baby Boomers Born between 1945 and 1964, this generation is 76 million strong. They control nearly 80 percent of financial assets and about 50 percent of all discretionary spending power. Their focus has switched from acquisition to preservation. There are still […]
Promote to Mobile Users
You’re already using social media to interact with customers and now you want to make some sales. Social media is a great way for small businesses to interact with their customers and promote sales, but do not limit yourself to just those desktop users. In 2011, The Mobile Marketing Association of Asia stated, that out […]
3 Barriers to Traditional Advertising Methods
3,000 Messages Your customers receive an average of 3,000 branded messages a day through a wide variety of assorted medias—online and offline. This does not mean 3,000 opportunities for our message to be heard. This means 3,000 opportunities for our message to be lost. Convergence of Content, Search and Social Social is how customers hear […]
Measuring a QR Codes Effectiveness
QR codes have been very popular for the past two years and are in a lot of places such as store displays, business cards, online ads, postcards etc. The question is still up in the air whether QR codes are here to stay or not, but from the measurement. A QR Code can allow for […]
Maximize your QR Code Campaign
Consumers want immediate access to what’s relevant, QR codes are being used to make that possible. QR and other two-dimensional (2D) codes can be easily integrated into your current business marketing practices to bring your online content to a mobile audience in real time. The most common mistake marketers make with QR codes is having […]
Pinterest – is it good for your brand?
Over the years, there have been numerous social media outlets – some that make sense to use for your brand such as Facebook and Twitter, the others, we’re not so certain on. The newest rave in social media the past two years has been Pinterest. At first, we weren’t sure how this would work for […]