In an era of media disruption and proliferation, where advertising strategies are becoming increasingly personalized, the local furniture and mattress retailer is presented with a golden opportunity. Unlike their regional or national counterparts, these nimble businesses have the advantage of building tailored marketing plans without any waste. By harnessing the power of person and household-based […]

In the ever-changing landscape of the furniture industry, it’s crucial for retailers to adapt and find new ways to connect with customers. As demand for furniture continues to fluctuate, it’s no longer enough to rely solely on a singular media approach. Instead, embracing a diversified content strategy across multiple platforms can be the key to […]

In the ever-changing landscape of the furniture industry, it’s crucial for store owners to make a choice: to embrace the volatility or succumb to it. By understanding the challenges that today’s environment brings, we can find innovative solutions to not only survive but thrive. So, let’s delve into three paths that lie before us to […]

Attention, furniture and mattress store owners! As we find ourselves in the midst of a frosty winter, it’s crucial to acknowledge the impact that weather can have on consumer behavior. With the early part of winter taking a toll on sales projections for Q1, it’s time to think outside the box and explore strategies to […]

In the ever-evolving world of retail, the success of a furniture store no longer depends solely on its brick-and-mortar presence. With the rise of e-commerce and changing consumer behaviors, it’s crucial for furniture store owners to adapt and embrace the power of their website. By integrating your online and offline efforts, you can drive sales, […]