Kevin Doran To Speak At BrandSource National Convention
Our CEO Kevin Doran will be speaking at the upcoming BrandSource Convention March 1st through 4th in Orlando, Florida. This years convention will focus on numerous topics that furniture retailers face everyday. Kevin will be presenting on the every changing landscape of social media. The title of his presentation is called “Social Media 2.0. Wait […]
R&A Marketing Brings On Hampton Furniture As Client
R&A Marketing is excited to welcome Hampton Furniture to our furniture advertising family and to the R&A Club. Hampton Furniture opened in 1931 in Anderson, SC. Located at 809 Whitehall Road, Hampton Furniture specializes in England furniture, offering one of the largest selections in the upstate – all at discount prices. Their showroom is a […]
R&A Marketing Brings On Ruby & Quiri As Client
Ruby & Quiri is the largest complete home furnishings center in Upstate New York. R&Q is a family owned and operated retailer of furniture, bedding, floor covering, appliances, electrics and lighting. R&A focuses on three things: having the most knowledgeable and caring employees, constantly measuring and improving our performance and selling at national chain store […]
Get over your advertising efforts—it’s not going to change your business
When you think of advertising your mind automatically goes to the offer game right? You’re probably thinking to yourself that Ms. Jones is so use to coupons and deals that why wouldn’t she want to play the offer game. What you really need to start thinking about is that all she really wants you to […]
The New Way Of Marketing
Marketing is shifting everyday. It seems we wake up and discover some type of new marketing tool that is going to change advertising, as we know it. Before you purchase that cool new digital software or that $99 monthly website they say has all the SEO capabilities you will ever need. Take a step back […]
It’s Not Down or Up! It’s Up & Down!
Many in the marketing world, including those in advertising who have shaped the way marketing messages are developed, feel today’s marketing is an “either or scenario.” Either you go online, or you go offline. As black and white as that philosophy sounds, it’s not how our consumer operates. Consider your average day. You go to […]
The Transformation of Shopping & Marketing
The rise of the connected shopper is transforming the retail experience. We are now in an era of selling that many are calling Omni-Channel Retailing (don’t worry we will get to that). Smartphone and portable technology are taking the shopping experience beyond Ms. Jones home computer and way beyond your store. To move your business […]
The Rise of Content Marketing
Content marketing used to be comprised of only a small group of bloggers and YouTube enthusiasts. According to a 2012 study by AOL (a popular Internet service provider) and Nielsen (a leading global information and measurement company, provides market research, insights & data), 27,000,000 pieces of content are shared every day. Content has turned from […]
How to Use Instagram in Your Marketing
Instagram is an online photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters and share them on a variety of social networks. But did you know that Instagram can be a great marketing tool for your business? Here are four great ways to utilize Instagram in […]
What To Do When Your Business Gets a Bad Online Review
Go back a couple years and you would find most people found small businesses by opening up a phone book. Even more so, Ms. Jones would get her shopping referral from word of mouth. While referrals are still a big deal, today those referrals come from an online environment in the form of reviews. Thanks […]