Marketing to Millennials: A Step-by-Step Guide
At roughly a quarter of the US population, millennials represent $1.3 trillion in annual buying power (LeadsCon). So the question on everyone’s mind: how do we market to millennials and garner their brand loyalty for years to come? The biggest mistake that a company can make is lumping all millennials together and assuming that a […]
The Return of the Printed Catalogue
Think about the last time someone in your family made a purchase that wasn’t groceries or a basic essential: clothing, accessories, books, movies, electronics, etc… Now picture the days or hours leading up to that purchase. What inspired them to buy that item? Did the purchase take place online, in store, or over the phone? […]
What Does Your Company Culture Have To Do With Marketing?
One week ago R&A hosted our annual Round Table, and we can honestly say that thanks to Chris Ihrig of Fired! Culture as well as our amazing clients and staff we are definitely Fired Up! This year’s Round Table topics centered around the idea of building a company culture that will help your business to […]
5 Questions Your Marketing Must Address To Succeed In 2016
The economy hasn’t been this good since 2007. The stock market is as high as it has ever been. If you are reading this, you have most likely made more money this year than ever before. It’s time to get serious about growing your business… not just maintaining your business. Is every consumer touch-point […]
We Live In A World Of Mobile Technology… Get Over It!
We’ve all heard it. We read about it every day. We live in a world of mobile technology. However, it’s not the technology that’s mobile, it’s the people using the technology. Consumers now have access to unlimited amounts of information, no matter where they are. So by understanding and embracing the way a consumer shops […]
Integrate Your Online Marketing and Traditional Advertising
Internet marketing is the talk of the industry. How to increase search, be number one on Google, retarget ads, convert social to sales, etc. These are all important practices for any retailer, and consistent effort in these areas will help you improve and reach wider audiences. However, focusing on just one aspect of marketing in […]
Kevin Doran To Speak At BrandSource National Convention
Our CEO Kevin Doran will be speaking at the upcoming BrandSource Convention March 1st through 4th in Orlando, Florida. This years convention will focus on numerous topics that furniture retailers face everyday. Kevin will be presenting on the every changing landscape of social media. The title of his presentation is called “Social Media 2.0. Wait […]
R&A Marketing Brings On Hampton Furniture As Client
R&A Marketing is excited to welcome Hampton Furniture to our furniture advertising family and to the R&A Club. Hampton Furniture opened in 1931 in Anderson, SC. Located at 809 Whitehall Road, Hampton Furniture specializes in England furniture, offering one of the largest selections in the upstate – all at discount prices. Their showroom is a […]
R&A Marketing Brings On Ruby & Quiri As Client
Ruby & Quiri is the largest complete home furnishings center in Upstate New York. R&Q is a family owned and operated retailer of furniture, bedding, floor covering, appliances, electrics and lighting. R&A focuses on three things: having the most knowledgeable and caring employees, constantly measuring and improving our performance and selling at national chain store […]
Get over your advertising efforts—it’s not going to change your business
When you think of advertising your mind automatically goes to the offer game right? You’re probably thinking to yourself that Ms. Jones is so use to coupons and deals that why wouldn’t she want to play the offer game. What you really need to start thinking about is that all she really wants you to […]
Let’s create something great!
Looking for a company that can help your local furniture store thrive? Just saying hi? Whatever, the reason. Let’s talk about where you are, and where you want to be.
We mean it when we say, “We love it when you succeed.” Our entire business depends on achieving the best possible results with each campaign for every single client.
– The Doran Family
Contact
Corporate Headquarters
8320 Coppertop Lane
Lewis Center, OH 43035
Mailing Address
PO Box 197
Lewis Center, OH 43035
© R&A Marketing. All rights reserved.