Why All Retailers Need Online Video in 2019 Digital video marketing has been gaining popularity among marketers and retailers for the past few years, and this trend is going to continue in 2019. If you’re looking for a great way to reach your audience and convert more customers, online video is right for you! Why […]

Rick Doran, now retired, spoke on this topic previously and we are sharing it again because his experience encourages us and our retailers to be comfortable with stepping outside a marketing comfort zone. Ever look back and remember the “good old days?” They say you always look back at the past with rose colored glasses, […]

R&A Marketing is a goal-oriented furniture advertising agency, and we are strategy concentrated. It is not far-fetched to say that our team members lie awake at night thinking of new ways to help our furniture retailers reach and surpass their targets. So when we get news that we’ve helped a client move the needle further […]

For three decades Rick Doran led and advised R&A Marketing and helped shape R&A into the company it is today. We wanted to share more on how we thrived in the furniture industry since 1984. Rick grew the business from a single-media production house to a vibrant strategy company. He helped many retailers through the […]

Every retailer has slow days or a few hours of downtime, but a savvy shop owner knows how to make the most of that time. Rather than let those hours go to waste, a small business owner can empower their sales staff to use the tools at their disposal to generate warm leads and engage […]

As we closed out 2018, it was great for us to reflect back on the year’s best furniture marketing moments for our furniture retailers. We asked our client services team to share some of their most memorable moments: 1.Introducing A New Brand We were tasked with introducing Magnolia Home for one of our clients. We decided […]

Hiring a person to do all of your marketing in-house, or even worse, trying to do it all by yourself may seem like a slam dunk for your company. From a high level it might seem like it costs less, you can make sure that everything is done just the way you want it, and […]

Like everything you see or touch, the Internet has had seismic impact on your  sales cycle and the purchase process of your prospects.  How you deal with the changes that have occurred will dictate your success (or, hopefully not, failure). Here is the traditional sales cycle for most companies: Prospecting/lead generation Initial contact Qualify prospects […]

As the online world evolves, so must your strategy to engage visitors to your web site.  Nearly 90% of purchases now start with an online search and it is easier than ever before to search multiple sources for any given product or service.  It only makes sense to do what you can to prevent any […]

It’s human nature to use infantile language when you “talk” to babies.  It’s even cute.  Their inability to understand gives you license to be goofy. Marketers sometimes take a similar approach to creating messages to their customers.  No, not literally “googoo gaga” sort of talk, but language and content that (wrongly) assumes their customer audience […]