We asked our team what they predicted the marketing trends in our industry would be this year… You will be surprised by which marketing tools and techniques are going to be popular in 2019! Our accounts and strategy teams have put together a list of trends—based on market research and experience—that they use to guide […]

Big brands use social media influencers as a way to reach a large portion of their target audience. And while they are making deals with models and celebrities, that’s not really a good approach for a small local business. But local businesses don’t have the budget for high-profile celebrities, and they don’t really need to. […]

Take a step outside your store. Turn around and look at your store. Look at it in a way you haven’t in a long time. Don’t look at it like it is as a fixed asset. Don’t look at as a vessel to help the community as employment. Don’t look at it as a business […]

Drawing in Customers: Then and Now By Rick Doran For the past 35 years, the number one question a retailer asks me is, “What’s the latest and hottest idea to drawing in customers to my store?” What they are really asking is, “What will attract potential customers that want to buy the product I offer; […]

Why All Retailers Need Online Video in 2019 Digital video marketing has been gaining popularity among marketers and retailers for the past few years, and this trend is going to continue in 2019. If you’re looking for a great way to reach your audience and convert more customers, online video is right for you! Why […]

Rick Doran, now retired, spoke on this topic previously and we are sharing it again because his experience encourages us and our retailers to be comfortable with stepping outside a marketing comfort zone. Ever look back and remember the “good old days?” They say you always look back at the past with rose colored glasses, […]

R&A Marketing is a goal-oriented furniture advertising agency, and we are strategy concentrated. It is not far-fetched to say that our team members lie awake at night thinking of new ways to help our furniture retailers reach and surpass their targets. So when we get news that we’ve helped a client move the needle further […]

For three decades Rick Doran led and advised R&A Marketing and helped shape R&A into the company it is today. We wanted to share more on how we thrived in the furniture industry since 1984. Rick grew the business from a single-media production house to a vibrant strategy company. He helped many retailers through the […]

Every retailer has slow days or a few hours of downtime, but a savvy shop owner knows how to make the most of that time. Rather than let those hours go to waste, a small business owner can empower their sales staff to use the tools at their disposal to generate warm leads and engage […]

As we closed out 2018, it was great for us to reflect back on the year’s best furniture marketing moments for our furniture retailers. We asked our client services team to share some of their most memorable moments: 1.Introducing A New Brand We were tasked with introducing Magnolia Home for one of our clients. We decided […]