Be Ready, Here Comes the Mobile Shopper
Did you know 103% growth in website traffic from smartphones from 2011-2012 (Source: Hubspot), plus US consumers spend almost 1 in every 10 ecommerce dollars using a mobile device (Source: Hubspot)? With that being said retailers need to understand how the growing popularity of mobile can hurt and help your store. Instead of trying to […]
Get into the consumers home and you win
Recently we just had a client increase their July and August traffic by 31% verses last year. Yes, that is right…31%. Why an increase in traffic?
We made a concentrated effort to get into the home of the consumer whether it was through print or online we wanted to make sure the consumer got the message in the comfort of their own home.
To promote or not to promote? That tis’ the question
In our dealings with retailers on a daily basis we are confronted with the conundrum that is “I don’t want to run a sale but I don’t want to lose a potential sale. Can you help us accomplish this?”
If we wanted to land every piece of business (temporarily) our answer would be “Yes, we most certainly can!” However, we would be misleading the notion that is an impossible outcome. So, our answer is, “Yes we can but you cannot afford to spend enough to out shine the noise of ‘sale, sale, sale’ that dominates the retail landscape”.
eCommerce or Die—Advertise to your site, then to your store
Life was easy back in the day, or at least, that is what I am told. I have only been actively engaged in this industry since 2008 and as you can imagine I have not seen the “easy days” of this industry. I have only seen the retail of today which can prove to be complicated, hard acquisition and slow growth.
eCommerce or Die—Your customer now is your customer online
More often than not in our ventures with clients we hear that we need to target our “online customer”. There is a perception in the marketing world that your online customer is different from your offline customer.
To some degree there might be some truth in that in regards to how they absorb information verses online or offline. However, the amount of money or style of product they might be trying to purchase does not change online or offline.
eCommerece or Die–You Would Expect Me To Say That
Now, you would expect a young gun in the retail marketing industry to tell you that you are nuts to not sell online if you want to stay in business. Well, that is 100% true because you are not nuts if you want to stay in business.
However, if you have no intentions of continuing your business then we suggest not investing the time, energy and resources into selling online because you will fail.
Do you know what’s being said about you online?
Brand monitoring has become an essential task for any individual retailer or large brand. Backin the day, when people talked about our businesses, it was word of mouth or it was a simple customer service phone call that was never repeated outside the two people talking. Today, most of these dialogues are right in front […]
Utilizing QR Codes In Your Marketing Message
The QR code is a tool that can easily engage a mobile user. QR Codes have begun to appear on the sides of buses, magazine pages, on television screens, on billboards and even on Facebook. QR means “Quick Response”. The code allows decoded by devices like mobile phones that can scan and then quickly open […]
So you have joined the Social phenomenon: Facebook, Twitter and Pinterest, but now what?
In today’s world, if you’re not involved in a social community it is almost as if you do not exist as a business. However, it is more than just creating profile for your company and being there. Businesses must be an active member in these communities in order to be heard. But how does one […]
The Importance of Tracking Online Ads
If you advertise your business online, tracking your ad campaigns is crucial to your ultimate success. Ads involve a lot of money and time to develop and execute. Tracking the effectiveness of the performance will allow you to determine what succeeds, what fails, and the adjustments you need to make to achieve what you’re trying […]
Let’s create something great!
Looking for a company that can help your local furniture store thrive? Just saying hi? Whatever, the reason. Let’s talk about where you are, and where you want to be.
We mean it when we say, “We love it when you succeed.” Our entire business depends on achieving the best possible results with each campaign for every single client.
– The Doran Family
Contact
Corporate Headquarters
8320 Coppertop Lane
Lewis Center, OH 43035
Mailing Address
PO Box 197
Lewis Center, OH 43035
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