How do you create a connection?  It starts by clearly defining the WHY of our business or product. No matter the business/product category in which you compete, there are others…usually many others…doing the same thing and competing for the same customers.  In order to increase market share most companies fall back on CTP (Cut The […]

Long term goals start with small steps…Most business owners or executives would agree that a long term strategy is required to ensure the viability of an enterprise. However, the long term must include many small steps along the way. Promotion is one of the “small step” tools you can use to lock in long term […]

No one in business would deny the premise that a sound marketing strategy is critical to the success of the enterprise. Yet there are still businesses both small and large that have no well- defined process to create a sound marketing strategy. This often results in using reflexive marketing tactics that veer all over the […]

Start with the “Why” Before the discussion about “how” you also need to consider “why” retailers today need to fine tune their marketing to appeal to the Millennial generation.  As the youngest of 5 adult demographic groups, the Millennials are growing in economic influence.  The 2017 Consumer Expenditure Survey from the U.S. Bureau of Labor […]

Whether meeting new people or communicating with potential new customers, first impressions are lasting impressions. Make a bad first impression and you can lose a friend or a customer forever.  That’s the bad news.  The good news is there are several easy things to do to make the first contact positive. 1.Listing False Contact Information If […]

So you’ve been thinking about blogging.There are few things you can do to expand your business that have little or no cost. One of them is blogging. Here are a few easy steps to get started the right way.1. Do a keyword searchTo help spur subject ideas do an online search to find commonly used […]

It all starts with a goal. When we begin working with new retailers, we do a discovery meeting to determine the areas of opportunity to help grow their business. It always leads us to increase the average ticket. When is comes to marketing, there are several ways to increase an average ticket, but a popular […]

Have you been trying and trying to connect with customers on Facebook, only to find that just a handful of people are engaging with your posts? These days, that’s not uncommon for a business. As more and more companies are flooding newsfeeds with organic and sponsored posts, it can be hard for posts to get […]

This is the good stuff. Listed below are five sure fire tools or approaches you can leverage to give you success in today’s competitive and complicated advertising market.  IP Targeting IP address targeting is a method in which marketers can target specific devices with messages. Here’s how it works: every single device that connects to […]

You are sending people to your website. Then what? Let’s say that you are already using email marketing, social media sponsored ads, digital display, and other forms of digital advertising to send people to your website. That’s great! You’ve already made a huge win by engaging your audience and making them interested in your offer […]