This is the good stuff. Listed below are five sure fire tools or approaches you can leverage to give you success in today’s competitive and complicated advertising market.  IP Targeting IP address targeting is a method in which marketers can target specific devices with messages. Here’s how it works: every single device that connects to […]

You are sending people to your website. Then what? Let’s say that you are already using email marketing, social media sponsored ads, digital display, and other forms of digital advertising to send people to your website. That’s great! You’ve already made a huge win by engaging your audience and making them interested in your offer […]

Recently, owner Kyle Doran had the opportunity to be a guest speaker at the National Sales and Advisory Committee Meeting for TVB. TVB is the not-for-profit trade association representing America’s $21 billion local broadcast television industry. He was invited as a guest of R&A’s digital partner, NextStar Media, which processes all of our digital media for […]

Whether you realize it or not, you’re probably already engaging in some form of content marketing for your business. But are you doing it the right way? Content Marketing refers to the materials that you create and share online that aren’t directly related to promotions. If you have a Facebook page and you post images […]

“Until you recognize that change is going to happen, and get over the frustration that comes with it, you won’t be able to effectively manage your business.” – Forbes You Can Flourish from change We’ve heard the adage a million times that change is inevitable. It’s true in our personal lives and it’s true for […]

Over-the-top or OTT media refers to video streaming platforms that often act in place of broadcast television for viewers, including internet platforms like Sling TV, Amazon Video, Hulu, Netflix, and Now TV. As more and more consumers use OTT media in addition to (or instead of!) traditional broadcast media, advertisers need to follow their customers […]

If you want to begin creating a winning marketing strategy for your business we have provided 4 of our must-haves for you to start. Full disclosure: the tips in this blog post may not work perfectly for your business. Because you need to consider a lot of factors when devising a marketing strategy, there is […]

We asked our team what they predicted the marketing trends in our industry would be this year… You will be surprised by which marketing tools and techniques are going to be popular in 2019! Our accounts and strategy teams have put together a list of trends—based on market research and experience—that they use to guide […]

Big brands use social media influencers as a way to reach a large portion of their target audience. And while they are making deals with models and celebrities, that’s not really a good approach for a small local business. But local businesses don’t have the budget for high-profile celebrities, and they don’t really need to. […]

Take a step outside your store. Turn around and look at your store. Look at it in a way you haven’t in a long time. Don’t look at it like it is as a fixed asset. Don’t look at as a vessel to help the community as employment. Don’t look at it as a business […]