eCommerece or Die–You Would Expect Me To Say That
Now, you would expect a young gun in the retail marketing industry to tell you that you are nuts to not sell online if you want to stay in business. Well, that is 100% true because you are not nuts if you want to stay in business.
However, if you have no intentions of continuing your business then we suggest not investing the time, energy and resources into selling online because you will fail.
Do you know what’s being said about you online?
Brand monitoring has become an essential task for any individual retailer or large brand. Backin the day, when people talked about our businesses, it was word of mouth or it was a simple customer service phone call that was never repeated outside the two people talking. Today, most of these dialogues are right in front […]
Utilizing QR Codes In Your Marketing Message
The QR code is a tool that can easily engage a mobile user. QR Codes have begun to appear on the sides of buses, magazine pages, on television screens, on billboards and even on Facebook. QR means “Quick Response”. The code allows decoded by devices like mobile phones that can scan and then quickly open […]
So you have joined the Social phenomenon: Facebook, Twitter and Pinterest, but now what?
In today’s world, if you’re not involved in a social community it is almost as if you do not exist as a business. However, it is more than just creating profile for your company and being there. Businesses must be an active member in these communities in order to be heard. But how does one […]
The Importance of Tracking Online Ads
If you advertise your business online, tracking your ad campaigns is crucial to your ultimate success. Ads involve a lot of money and time to develop and execute. Tracking the effectiveness of the performance will allow you to determine what succeeds, what fails, and the adjustments you need to make to achieve what you’re trying […]
Maximize your Advertising Efforts Online
Advertising is one of the most popular venues to get the word out about something. Whether you want sell a personal item, announce an engagement or bring in additional business and revenue. Advertising is one of the strongest mediums to do it. However, the drawback is that it can get expensive. There are many different […]
How to use an online coupon code for marketing
If you have e-commerce aspect to your website, then you have the perfect opportunity to take advantage of coupon codes. Make a coupon code that will be referenced in the ad that can only be used at a retailer online store.This way direct sales and the discounts associated will be able to track return from […]
Create an Opt in Mobile Text Marketing Campaign
Do not let the infrastructure challenges prevent you from integrating mobile marketing into your strategy. Text messaging is an art form. Having 160 characters can limit the message, but SMS can provide helpful information to your customers, such as a delivery shipment, as well as be a great tool to use for marketing. In the […]
Create a Mobile-Friendly Site for Users to Connect. They are Mobile, are you?
80% of Internet users use a mobile device to get their information. Most websites are built to fit on a computer screen—not for a screen 75% of the size it was built for. A mobile site is to necessary in order to create easy navigation and legibility of the site itself. It can help your […]
Are Coupon Codes Good for your Business?
With the epidemic of extreme couponing growing at an unbelievably fast pace, it is important to determine if your business can jump on this bandwagon. From print coupons to online coupon codes and now with the staggering growth of social coupons, consumers are literally bombarded with special offers. But how do you make coupon codes […]