Maximize your Mobile Market
How many times have you found yourself standing out in the grocery line and you pull out your mobile device to pass the time? People today are much more connected with their mobile devices. In many cases, mobile phones have replaced the more traditional computer landscape of laptops and desktops. As Smartphone and tablet adoption […]
It is Not About Technology As Much As the Strategy
Thanks to location-based social networking applications, your business can get instant and free exposure online from customers who tell their friends what they’re up to. These applications, like Foursquare, use GPS technology to track users’ locations. They allow users to “check in” to locations they visit and update their friends online about their whereabouts. That […]
Facebook Gifts
Facebook is doing away with virtual gifting and saying hello to actual real Gifts, Facebook’s new mobile revenue stream. It is the company’s major initiative into the world of social gift giving and e-commerce. It’s a major undertaking for Facebook, tackling an entire new segment of online commerce and adding a brand new revenue stream […]
Pinterest – is it good for your brand?
Over the years, there have been numerous social media outlets – some that make sense to use for your brand such as Facebook and Twitter, the others, we’re not so certain on. The newest rave in social media the past two years has been Pinterest. At first, we weren’t sure how this would work for […]
Ecommerce Goes Mobile
How often do you use your Smartphone to look at a website? How often do you think your customer searches the Internet through their Smartphone? What if I told you that 7.96% of all web traffic in the U.S. is mobile traffic and growing everyday? Are you missing out on that 8% simply because your […]
What Does the New Myspace Mean for your Brand?
Not many people have thought about Myspace since Facebook took over; however, it is making its comeback in the world of social media and ridding itself as a punchline. Myspace has made a promise that the new and improved social media site will be worth your time. They teamed up with Justin Timberlake, one of […]
Be Ready, Here Comes the Mobile Shopper
Did you know 103% growth in website traffic from smartphones from 2011-2012 (Source: Hubspot), plus US consumers spend almost 1 in every 10 ecommerce dollars using a mobile device (Source: Hubspot)? With that being said retailers need to understand how the growing popularity of mobile can hurt and help your store. Instead of trying to […]
To promote or not to promote? That tis’ the question
In our dealings with retailers on a daily basis we are confronted with the conundrum that is “I don’t want to run a sale but I don’t want to lose a potential sale. Can you help us accomplish this?”
If we wanted to land every piece of business (temporarily) our answer would be “Yes, we most certainly can!” However, we would be misleading the notion that is an impossible outcome. So, our answer is, “Yes we can but you cannot afford to spend enough to out shine the noise of ‘sale, sale, sale’ that dominates the retail landscape”.
eCommerce or Die—Advertise to your site, then to your store
Life was easy back in the day, or at least, that is what I am told. I have only been actively engaged in this industry since 2008 and as you can imagine I have not seen the “easy days” of this industry. I have only seen the retail of today which can prove to be complicated, hard acquisition and slow growth.
eCommerce or Die—Your customer now is your customer online
More often than not in our ventures with clients we hear that we need to target our “online customer”. There is a perception in the marketing world that your online customer is different from your offline customer.
To some degree there might be some truth in that in regards to how they absorb information verses online or offline. However, the amount of money or style of product they might be trying to purchase does not change online or offline.
Let’s create something great!
Looking for a company that can help your local furniture store thrive? Just saying hi? Whatever, the reason. Let’s talk about where you are, and where you want to be.
We mean it when we say, “We love it when you succeed.” Our entire business depends on achieving the best possible results with each campaign for every single client.
– The Doran Family
Contact
Corporate Headquarters
8320 Coppertop Lane
Lewis Center, OH 43035
Mailing Address
PO Box 197
Lewis Center, OH 43035
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