Figuring out how to market to millennials is not a discussion for the future, it’s not something that can be put off for a few more years. Millennials are in the workforce and earning a steady income, so now is the time to capitalize on this generation. For the sake of your profits now and […]

In the not-so-distant past the line between editorial and advertising was more like a wall.  Journalists were literally forbidden to speak with the sales team and marketers. Marketing messages that looked like articles were clearly marked as “advertorials” or identified as advertising messages. The current situation is quite different.  First, product placements in movies, TV […]

Yes, you read that title correctly: Direct Mail Marketing. Although digital advertising is taking the marketing world by storm, direct mail is not a lost cause for furniture retailers. With the right strategy and process, direct mail campaigns can help you effectively turn leads into sales. Why Direct Mail Marketing? Direct mailings are pieces of […]

When it comes to how you think about marketing and expectations for results a little context is in order. Is marketing a button you can push for instant gratification?  Or is it an on-going exercise that only shows true results in the long term?  History (and research) supports the latter.  Too many marketers think it […]

One of the primary advantages online marketing provides VS traditional off line marketing efforts is the ability you have to track results and adjust campaigns on a real-time basis.  You also have the ability to improve the content used in your online campaigns in order to generate better results.  Here are some tips you can […]

Savvy retailers don’t look at the growth of online sales as a reason to turn out the lights and lock the door.  On the contrary…they see opportunities to leverage online activity to improve their businesses. In the not-so-distant past consumers had to go to a store to buy what they wanted.  Even if inconvenient, time […]

In 2013 a Shoppertrak  retail study showed that holiday store traffic dropped 55% while same store sales for the time period actually increased over prior year.  What’s up with that?  The simplest way to explain it is that yesterday’s “window shopping” foot traffic is now digital using smartphones, laptops and desk top computer searches. When a consumer […]

Everyone knows that technology has changed lives and the way business is done forever.  One of the business changes for retail furniture stores you may have overlooked is what is happening to store traffic. Many furniture store owners have been puzzled by statistics that show reduced showroom traffic while experiencing strong sales.  It’s really no […]

Pre-roll advertising is online video ads that automatically appear before content selected by a user.  We’ve all seen them…click on an interview you want to watch and a promotional message appears first.  Remarkably, almost half of users watch these messages to the end even though they have an option to skip it after the first […]