Authenticity
“Our biggest sale of the year!” So what have you been doing the other 364 days? Ripping people off? Of course not! You work your tail off every single day to offer the exact goods Ms. Jones wants at a fair price that still lets you pay the bills. You probably keep close track of […]
Efficiency
The only “efficient” thing about an efficiency apartment is your ability to cook dinner while sitting on the sofa, which is also your bed and probably your dining room table, too. The all-purpose living-dining-bed-and-rec room concept doesn’t work well for most of us, at least once we’re out of college. So what is “efficient,” anyway? […]
Budget
It’s an unpleasant word. Just listen to the sound of it: BUDGET. The beastly “b” and the ugly “u” and the edgy “dg” followed by the terse “t.” No one likes to talk about their budget. No one likes to make a budget, keep a budget, fit something into a budget or look at their […]
Hot
What’s hot? What’s the hottest ticket in your town? Where does everyone go on a Friday night? Where are all the kids? What are their parents doing? What’s being talked about over the water coolers on Monday morning? Is your company in touch? Are your people involved? Do you have banners in the right places, […]
Instant
From oatmeal to email, we live in an age of instant gratification. Breakfast comes in a bar or can. Work moves at the speed of light. People actually walk over to a coworker’s desk if they don’t get feedback to their instant message fast enough. That’s twisted. How have the timeframes of doing business changed […]
Input
Why do you put your two cents in, but you only get a penny for your thoughts? Where does that extra penny go? If you’ve got pennies to spare and something to say, you can start a blog, leave feedback, post comments, “contact us,” fill out a comment card (online or in person), phone a […]
Extreme
From French fry portions to fat people, we’re into extremes. You can’t just make over a room anymore, you’ve got to send the family on a dream vacation, demolish the whole house and rebuild in seven days. Game shows don’t offer $1,000 jackpots anymore, but millions. We don’t sing in the shower, we want a […]
Recurrence
Fool me once, shame on you. Fool me twice, shame on me. Whether Confucius said it or George Bush mangled it, it’s still pretty clever. Ms. Jones will only let you fool her once. That’s not to say that you can’t resolve her problems successfully, because you can –and she’ll be more loyal than ever […]
Resolutions
Put out any fires today? Bet you have. Just today I had two phone calls before 6:30 am and six emails from a friend in crisis. Just like the friend who has problems with her kids because she never resolved to discipline them, sometimes there’s a bigger picture to consider. You can put your finger […]
Solutions
Why nine? Why do all alarm clock makers use a nine minute snooze? You probably know your nine tables better than any other: nine minutes, 18 minutes, 27 minutes, 36 minutes, 45 minutes… Next time your kids asks why they have to memorize all those multiplication tables, tell them it’s because of the snooze button. […]