Just because everyone else in your industry “does it this way” doesn’t make it right. Your website is how people find you and decide if they want to do business with you. Don’t waste time building something that looks “nice” but doesn’t help you sell MORE stuff. At R&A Marketing we believe that your website […]

Before you dive deep into reading you’re probably going to ask yourself throughout the blog why do we keep referring to a furniture store? Well R&A Marketing is a full-service advertising agency specializing in furniture retail and creating dynamic marketing strategies. This focus and energy brings a uniquely deep set of skills to the independent […]

Mobile is fast transforming how we live, but before you jump in with both feet, you need to learn how to optimize the user experience. First and foremost, you need to be confident that you have a great mobile website that you own and can grow with. Technology is fast changing and you need to […]

Across the USA May Furniture sales results have been a bit choppy. At R&A Marketing, however, we are pleased to announce a nice sales up-tick for our clients. We credit this success to a steady approach to holiday weekends: create a nice holiday presence. but also let a consistency of targeted media placement throughout the […]

Sam Walton. Bill Gates. Steve Jobs. These giants within the world of commerce and retail have something pretty important in common: they led their businesses to great success. All of them realized at a young age that they were the driving force that determined whether their companies would be a success or a failure. So […]

The best marketing campaigns resonate emotionally with a targeted audience. When we plan events for our clients, we know we have to understand the mindset of the consumer who will best identify with our client’s brand in order to craft a message that speaks directly to their needs. To do this, we send information about […]

When finalizing events for the upcoming quarter, it’s important to define specific goals that will help you reach the sales that you want and the market penetration that will help you grow your business in the future. These are goals that we are using at R&A to be proactive about next quarter’s marketing efforts Utilize […]

At roughly a quarter of the US population, millennials represent $1.3 trillion in annual buying power (LeadsCon). So the question on everyone’s mind: how do we market to millennials and garner their brand loyalty for years to come? The biggest mistake that a company can make is lumping all millennials together and assuming that a […]

Think about the last time someone in your family made a purchase that wasn’t groceries or a basic essential: clothing, accessories, books, movies, electronics, etc… Now picture the days or hours leading up to that purchase. What inspired them to buy that item? Did the purchase take place online, in store, or over the phone? […]