The 6 words that guarantee marketing failure
I bet you already know what they are: “It’s how we always do it” These simple words represent an attitude common among lazy marketers that wonder why the results of their campaigns show steady declines. Any given set of tactics may work once, but it is no guarantee the same approach will always yield the […]
Retail Marketing is Changing – Here’s Why
If you’ve been in the retail business for twenty years or more, you’ve seen many ups and downs in your market, and you’ve probably adjusted your marketing strategy accordingly. However, you’ve probably also noticed that the last five years have brought a big shift to the world of retail marketing, bigger than the normal market swings. Read […]
Retail survival in an online world
We’ve all seen the dire predictions…online commerce in general, and Amazon in particular…is going to kill brick and mortar retail. The rapid growth of e-commerce certainly feeds that emotion and statistics show a drop in foot traffic at retail locations year after year. However, a closer evaluation of the numbers is in order. Forrester Research […]
Adapt Your Furniture Store to the Millennial Shopper
Figuring out how to market to millennials is not a discussion for the future, it’s not something that can be put off for a few more years. Millennials are in the workforce and earning a steady income, so now is the time to capitalize on this generation. For the sake of your profits now and […]
The line between editorial and marketing messages continues to blur
In the not-so-distant past the line between editorial and advertising was more like a wall. Journalists were literally forbidden to speak with the sales team and marketers. Marketing messages that looked like articles were clearly marked as “advertorials” or identified as advertising messages. The current situation is quite different. First, product placements in movies, TV […]
12 Tips and Techniques to Take Your Direct Mail Marketing into the Future
Yes, you read that title correctly: Direct Mail Marketing. Although digital advertising is taking the marketing world by storm, direct mail is not a lost cause for furniture retailers. With the right strategy and process, direct mail campaigns can help you effectively turn leads into sales. Why Direct Mail Marketing? Direct mailings are pieces of […]
Think of your marketing as a marathon, not a sprint
When it comes to how you think about marketing and expectations for results a little context is in order. Is marketing a button you can push for instant gratification? Or is it an on-going exercise that only shows true results in the long term? History (and research) supports the latter. Too many marketers think it […]
Improve content to improve digital marketing results
One of the primary advantages online marketing provides VS traditional off line marketing efforts is the ability you have to track results and adjust campaigns on a real-time basis. You also have the ability to improve the content used in your online campaigns in order to generate better results. Here are some tips you can […]
Do you need a blog for your small business?
Blogging takes time and resources. It requires business owners to take time out of their day to write, edit and post an article, or they have to pay to outsource the job. Then the business blog needs to be maintained and shared across other digital platforms. Is it really worth it? Yes. Every small business […]
Turn Customer Loyalty into Long-Term Profitability
Increasing customer retention rates by just 5% can increase profits by 25% to 95% (source). So why then are 44% of companies putting a greater focus on customer acquisition versus 18% who put a greater emphasis on retention? Well, new customers can improve sales and top-line numbers, which looks impressive. But fostering customer loyalty and […]
Let’s create something great!
Looking for a company that can help your local furniture store thrive? Just saying hi? Whatever, the reason. Let’s talk about where you are, and where you want to be.
We mean it when we say, “We love it when you succeed.” Our entire business depends on achieving the best possible results with each campaign for every single client.
– The Doran Family
Contact
Corporate Headquarters
8320 Coppertop Lane
Lewis Center, OH 43035
Mailing Address
PO Box 197
Lewis Center, OH 43035
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