The Internet in 2012
1) In 2012, the audience of internet users in the U.S. will expand by 3.1% to 239 million, representing 75.6% of the total population.
2) More than 3/4 of the total population will be online in 2012.
Mobile in 2012
3) Mobile internet users will reach 113.9 million in 2012, up 17.1% from 97.3 million in 2011.
4) Smartphone users will reach 106.7 million in 2012, up 18.4% from 2011.
5) In 2012, 94% of smartphones users will be mobile internet users.
6) All mobile phone users will reach 242.6 million in 2012, up 2.3% from 2011.
7) Mobile shoppers will reach 72.8 million in 2012.
8- Mobile buyers will reach 37.5 million in 2012.
9) Smartphone shoppers will reach 68.6 million in 2012.
10) Smartphone buyers will reach 36.4 million in 2012.
11) Tablet users will reach 54.8 million in 2012, up 62.8% from 33.7 million in 2011.
12) iPad users will reach 41.9 million in 2012.
13) In 2012, 76.4% of tablet users will be iPad users.
14) Adult-aged eReader users will reach 45.6 million in 2012, up from 33.3 million in 2011.
Social Media in 2012
15) Facebook will reach 143.4 million US users in 2012, up 8.2% from 132.5 million in 2011.
16) About 2/3 of web users will use social networks in 2012.
17) More than 90% of social network users will be on Facebook in 2012.
Online Video in 2012
18) Online video viewers will reach 169.3 million in 2012.
19) 53.5% of the population and 70.8% of internet users (up 7.1% from 2011) will watch online video in 2012.
20) Mobile video viewers will reach 54.6 million in 2012.
21) Smartphone video viewers will reach 51.2 million in 2012.
Ecommerce in 2012
22) 88.1% of US internet users ages 14+ will browse or research products online in 2012.
23) 83.9% of internet researchers will make at least one purchase via the web during 2012.
24) Online shoppers will reach 184.3 million in 2012, up 3.3% from 2011.
25) Online buyers will reach 154.6 million in 2012, up 4.4% from 2011.
Stats provided by HubSpot
