Smartphone Adoption
The most popular mobile platform–according to those polled–is Android, with 35 percent (among smartphone owners), followed by iPhone and BlackBerry with 24 percent, and Palm and Windows below 10 percent. Pew notes, “Android phones are especially common among young adults and African Americans, while iPhones and BlackBerry devices are most prevalent among college graduates and […]
4 Really Fun Marketing Ideas
1. Question and Answer or Joke QR Codes. Knock Knock? Who’s there? Find out by scanning this QR code. 2. Playing A Game Play a game with your customers. Putting a game layer over top of activities in the real world. Imagine collecting XP points for completing tasks such as getting coffee or going to […]
Quick-Fire Marketing – Bedding Is Booming
Ignite your marketing with mattress dedicated advertising and online traffic to drive sales Bedding is Booming: As expected, bedding and mattresses continue to be a very strong category among retailers. It’s also a sure-fire category to leverage some old-school media to help drive results. Utilize newspaper ads and circulation distribution via the newspaper to help […]
Simple Steps to Improve your Facebook Page
Of course you want your Facebook marketing and communication campaign to be successful, but first you’ve got to be likeable! Below are the 11 ways to generate more likes, clicks and fan interaction to build a powerful sales channel for your business: 1. Share Pictures. A picture is worth a thousand words. In fact, 750 […]
Simple Steps to Improve your Facebook Page and Sell More
Of course you want your Facebook marketing and communication campaign to be successful, but first you’ve got to be likeable! Below are the top-12 ways to generate more likes, clicks and fan interaction to build a powerful sales channel for your business: 1. Use a Landing Tab to Offer a Compelling Reason for People to […]
How to Grow Your Business Through Social Media
“How to Grow Your Business Through Social Media” Do me a favor. Grab a sheet of paper and pencil. Go to your desk, the bathroom, outside, or wherever you think the best and write down five ways you think you can sell your product through social media. You got it? Great! Now throw it away. […]
How do you combine online and offline media to bring success?
How do you combine online and offline media to bring success? In my previous blog, we discussed the benefits to both online and offline marketing methods. In this blog, we will discuss using both offline and online strategies that will help bring your company success. Sounds impossible, but it’s not. Potential clients will always look […]
Online vs. Offline Marketing
Online vs. Offline Marketing (They do not have to work against each other but can work with each other to equal success) One of the many tasks that all retailers are facing is how to utilize both online and offline marketing tactics in their overall marketing strategy, thus helping increase their sales. There are numerous […]
Are we PLAYERS or are we FANS?
I just finished the book is Built to Serve written by Dan J. Sanders. Sanders is the current CEO of United Supermarkets, a midsized regional supermarket that serves West Texas and the Texas Panhandle.
Built to Serve is based upon the fact of building an organization where there is a higher power above profit and traffic.
Promise
Do you ever tell Ms. Jones no? Is it a better service to say no than to say yes and fail? What can you do when you can’t do anything? Can you call your competitors to find what she wants? Can you rack your brain and search your racks to find an alternative? Or are you willing to sacrifice your staff and stretch your resources to “try” to leap through Ms. Jones hoops?