Foster Brand Loyalty by Targeting Customers at Different Life Stages
Loyalty is a powerful word. It invokes images of knights slaying dragons in the name of their king and dogs standing guard faithfully beside their owners. But what does loyalty mean in terms of consumer behavior? When a customer has brand loyalty, does that mean that they will stand behind a product or company to […]
5 Questions Your Marketing Must Address To Succeed In 2016
The economy hasn’t been this good since 2007. The stock market is as high as it has ever been. If you are reading this, you have most likely made more money this year than ever before. It’s time to get serious about growing your business… not just maintaining your business. Is every consumer touch-point […]
Kyle Doran Named 40 Under 40 In The Furniture Industry
Via Home Furnishings Business: There are youngsters among us in the Market crowds, but often they’re hard to find. Welcome to Home Furnishings Business second Forty Under 40 list of industry movers and shakers who are making noise and leaving rather large footprints in some great operation through the business sector. The slate of nominees, […]
Kevin Doran To Speak At BrandSource National Convention
Our CEO Kevin Doran will be speaking at the upcoming BrandSource Convention March 1st through 4th in Orlando, Florida. This years convention will focus on numerous topics that furniture retailers face everyday. Kevin will be presenting on the every changing landscape of social media. The title of his presentation is called “Social Media 2.0. Wait […]
R&A Marketing Brings On Hampton Furniture As Client
R&A Marketing is excited to welcome Hampton Furniture to our furniture advertising family and to the R&A Club. Hampton Furniture opened in 1931 in Anderson, SC. Located at 809 Whitehall Road, Hampton Furniture specializes in England furniture, offering one of the largest selections in the upstate – all at discount prices. Their showroom is a […]
Get over your advertising efforts—it’s not going to change your business
When you think of advertising your mind automatically goes to the offer game right? You’re probably thinking to yourself that Ms. Jones is so use to coupons and deals that why wouldn’t she want to play the offer game. What you really need to start thinking about is that all she really wants you to […]
How to Use Instagram in Your Marketing
Instagram is an online photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters and share them on a variety of social networks. But did you know that Instagram can be a great marketing tool for your business? Here are four great ways to utilize Instagram in […]
Advertising is Changing Before Our Eyes
Try to think about a place you can go where you don’t see any forms of advertising. Can you think of a place? Nor can we! In our society today advertising is everywhere we go therefore we are exposed to an abundance of advertisements on a daily basis. Due to advancements in technology advertising is […]
Combining Online and Offline Media
Potential customers will always look you up online after receiving a marketing message from you. For starters, it helps them to legitimize your business. They might see your TV ad and it will prompt them to search online to see what you are really about. When combining online and offline strategies, it’s proven that you […]
Importance of Integrated Marketing
I’m sure you’ve heard the marketing community talk about integrated marketing, but have you ever wondered why it’s so important? Integrated marketing, when done correctly, completely transforms your marketing—meaning that it brings together all elements of your marketing plan from newspaper ads to online marketing to TV commercials. Why is this important? Because by integrating […]