Find Your Audience

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Situation: Ms Jones knows the stories you told.  She accepted the worldview that you created for her.  In an effort to create sales to keep the lights on you probably violated the stories that Ms. Jones had accepted.  Cuts in price on items and products that you were carrying violated the very fabric of the worldview your retail outlet embodied.

Problem: You cannot go back to the way it was before.  Ms. Jones will not accept it.  You have created a new worldview and Ms.
Jones will not give in again.  And now, those new customers who came in as your story changed—they will not like that you are changing what they have expected you to be.

How to fix it:

1. Find your untold story. You need to the find the one thing that separates you from everyone else in your marketplace. You did not make it this far without having a secret sauce. Find it, embrace it and market it.  If need help let us help you Discover it.

2. Comb through your client database and find the people who are most likely to find this story intriguing. Don’t change based on your audience.  Change because that audience is craving it and it is something you have to offer.

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