Word of the Week May 17, 2010

Have you ever been someplace where everyone was glad to see you? Where people catered to your every whim and met needs you didn’t know you had before you even knew you had them? Where bells tinkled as you walked in the room, where smiles gleamed and faces beamed in radiant joy just to meet you

Me, neither.

But the closest I may ever come to such a magical place is Disneyland. They sure are nice there. Every single person was knowledgeable, polite, friendly and just plain ol’ nice. Every cast member told every passenger to “Have A Nice Day” and somehow managed to sound like they meant it.

When I worked in retail, I perfected something we called the Courtesy Smile. I’m sure they do it at Disney, too, but it’s hard to spot when you’re on the receiving end. It’s done only with the lips, never affecting the eyes. It crosses your face as quickly as a fleeting ray of sunshine on a cold, rainy day. I could flash it in the middle of a fight with my boss or a tirade from an irate customer on the telephone. When aimed directly at you, it is meant to be friendly and approachable – but the second Ms. Jones’ steps away, it is replaced with a blasé gaze or grimace.

Come on, you know what I’m talking about! The Courtesy Smile is a survival tool for working with the general public for umpteen hours on end. Retail is grueling work, and that’s on a good day… but we love it. Solving problems, making people happy, hearing their stories. What other career combines marketing, psychology, finance, human resources, communications, business, art and phys ed?

If the Courtesy Smile is all you can muster, take time to remember why you loved this job in the first place. Do you ever fake it for Ms. Jones?

R&A Marketing

Since 1984 we’ve been helping independent furniture and mattress retailers of all sizes create advertising campaigns that produce real results. We want to be part of your business family. We wake up every day concerned about your business and growth, just as you do.

Related Posts

Word of the Week November 22, 2010

Tasks

R&A Marketing
Word of the Week November 1, 2010

Fancy

R&A Marketing
Word of the Week October 18, 2010

Prevention

R&A Marketing
Word of the Week October 7, 2010

Tolerance

R&A Marketing
Word of the Week September 29, 2010

Stray

R&A Marketing
Word of the Week September 24, 2010

Bottle

R&A Marketing
Word of the Week September 15, 2010

Talk

R&A Marketing
Word of the Week August 31, 2010

Back-story

R&A Marketing
Word of the Week August 25, 2010

Headwind

R&A Marketing
Word of the Week August 18, 2010

Clue

R&A Marketing
Word of the Week August 10, 2010

Hello

R&A Marketing
Word of the Week August 3, 2010

Serendipity

R&A Marketing
Word of the Week July 28, 2010

No

R&A Marketing
Word of the Week July 21, 2010

Touch

R&A Marketing
Word of the Week July 13, 2010

Path

R&A Marketing

Let’s create something great!

Looking for a company that can help your local furniture store thrive? Just saying hi? Whatever, the reason. Let’s talk about where you are, and where you want to be.

We mean it when we say, “We love it when you succeed.” Our entire business depends on achieving the best possible results with each campaign for every single client.

– The Doran Family

Contact

Corporate Headquarters
8320 Coppertop Lane
Lewis Center, OH 43035

 

Mailing Address
PO Box 197
Lewis Center, OH 43035

© R&A Marketing. All rights reserved.