Creating an Effective Online Presence: Four Key Elements for Furniture Retailers
When it comes to building a furniture-focused website, there are four key elements that furniture retailers should prioritize in order to create an effective online selling environment. These elements include simplicity, showcasing both fashion and function, offering a wide value spectrum, and providing a seamless buying experience that instills confidence in customers. 1 – Simple […]
The Rise of Curated E-Commerce Sites
The rise of curated e-commerce sites has truly transformed how we shop online. By curating a thoughtfully selected range of products, these platforms have created a streamlined and enjoyable shopping experience for consumers. In a world where options are endless, curated sites offer a breath of fresh air by presenting customers with a clear and […]
5 Essential Questions Your Furniture Marketing Must Address to Ensure Success in 2024
In the ever-evolving landscape of furniture marketing, staying ahead of the curve is crucial for businesses in the furniture industry. With changing consumer preferences and advancements in technology, it is essential to adapt marketing strategies to effectively reach and engage with target audiences. Here are 5 essential questions your furniture marketing must address to ensure […]
Is Your Furniture Website Making The Most Out Of The Digital Age?
In today’s digital age, furniture retailers must prioritize four key elements to create a compelling online shopping experience for their customers. By focusing on simplicity, showcasing fashion and function, value spectrums, and providing a unique buying experience, retailers can attract and retain customers while boosting sales. Firstly, simplicity is crucial for an effective website. Customers […]
Leah Kirkland joins R&A Marketing as VP of Business Development
We are delighted to announce the addition of Leah Kirkland to our team at R&A Marketing as our new Vice President of Business Development. With over 17 years of experience in the furniture website and technology industry, Leah brings a wealth of expertise and knowledge to our organization. Leah has an impressive track record, having […]
Introducing the R&A Marketing Mobile App
R&A Marketing is excited to announce the launch of the R&A Mobile App! Retailers utilizing a website through R&A can now manage their online store and catalog with ease, right from the convenience of their phone. Whether they’re on the go or simply prefer a mobile solution, our app empowers retailers to take control of […]
Acclaim Lighting Launches New Website
We partnered with Acclaim Lighting to launch a brand new website The Problem spoiler alert, we delivered a solution Acclaim Lighting, a manufacturer/designer/importer of decorative indoor and outdoor lighting fixtures, approached R&A Marketing for help when they found that they had an outdated website that didn’t allow them to easily control their website, product data, […]
Talsma Furniture Launches New Website
We partnered with Talsma Furniture to launch a brand new website The Problem spoiler alert, we delivered a solution Talsma Furniture, a successful home furnishings retailer with four store locations across west Michigan, approached R&A Marketing for help when they found that they had an outdated website that didn’t allow them to easily control their […]
Avoid these 6 common marketing mistakes to save time and money
You know the old phrase… “to err is human”. This simply reflects the fact that everyone makes mistakes (including marketing mistakes) and, being human, there’s not much you can do to prevent doing so. When it comes to your marketing approach, to err is common, but there are things you can do to avoid several […]
5 Questions Your Marketing Must Address To Succeed In 2022
The home furnishings industry hasn’t been this good since 2007. The pandemic created a sofa emergency. It brought out more customers than we have ever seen before that were ready to buy. You didn’t have to shoot the fish in the barrel; they seemed to just swim up to you. If you are reading this, […]