Virginia Furniture Market Launches Perfect 30 Mattress Brand

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We partnered with Virginia Furniture Market to help launch their Perfect 30 Mattress brand. 

The Problem

Virginia Furniture Market, a successful home furnishings retailer with ten store locations across Virginia, approached R&A Marketing for help in launching a new brand designed to help make the mattress buying experience easier. They needed help in  communicating what made the Perfect 30 brand unique. And they needed to establish themselves in the digital and social space. 

spoiler alert, we delivered a solution

Perfect 30 Website

The Solution (work)

R&A Marketing created an entirely new brand and digital space for Perfect 30 Mattresses.


The website allows for full control of the users shopping experience. With both front end and back end functionality.

Perfect 30 Mattresses Work

Integration with Tools2Win

The build out also included a full integration with Tools2Win. With this integration Perfect 30 Mattress is able to automatically update their online product catalog with pricing and inventory. 

Perfect 30 Mattress Example

Perfect 30 Comfort Rating

We also built out a custom badge feature that showcases the Perfect 30 comfort rating. The Perfect 30 Comfort Rating, a scale that reveals the secret to finding your dream mattress.
The Perfect 30 Comfort Rating

Mattress Guide

We created a dynamic mattress guide that allows the customer to answer a few simple questions, and our intelligent algorithm analyzes their sleep preferences, body type, and personal comfort needs to provide the customer with personalized mattress recommendations. 

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