We partnered with Virginia Furniture Market to help launch their Perfect 30 Mattress brand.
The Problem
Virginia Furniture Market, a successful home furnishings retailer with ten store locations across Virginia, approached R&A Marketing for help in launching a new brand designed to help make the mattress buying experience easier. They needed help in communicating what made the Perfect 30 brand unique. And they needed to establish themselves in the digital and social space.
spoiler alert, we delivered a solution
The Solution (work)
R&A Marketing created an entirely new brand and digital space for Perfect 30 Mattresses.
Website
The website allows for full control of the users shopping experience. With both front end and back end functionality.
Integration with Tools2Win
The build out also included a full integration with Tools2Win. With this integration Perfect 30 Mattress is able to automatically update their online product catalog with pricing and inventory.
Perfect 30 Comfort Rating
Mattress Guide
We created a dynamic mattress guide that allows the customer to answer a few simple questions, and our intelligent algorithm analyzes their sleep preferences, body type, and personal comfort needs to provide the customer with personalized mattress recommendations.
Paid Media
- Social
- Re-Targeting
- Display
- Connected TV
