A marketing plan is important for big and small business alike.  And it doesn’t have to be complicated. You plan your vacation.  You plan a shopping trip.  You probably even plan tonight’s dinner.  Big business or small, if you want to grow you need a plan for that too. Small business owners in particular often […]

When it comes to marketing there are 2 very basic core strategies.  Push marketing which focuses on the sales and distribution functions and pull marketing which focuses on the end user.  I would contend most marketers need to do both.  Here’s why. More sales occur when end users learn of an offering that provides the […]

Truth #1: Every business needs a marketing plan. Truth #2: There are thousands of companies that can help with your advertising, all at varying degrees and prices. Truth #3: Not all agencies will do an entire marketing strategy, with execution, for one flat rate with no contracts. Before attempting DIY marketing or signing on with […]

The One to One Future, co-authored by Don Peppers and Martha Rogers and published in 1996 was ahead of its time.  It foretold the end of mass marketing using generic messages and the rise of messages specific to individuals. Customers would be gained one at a time.  That wasn’t a change….it was a revolution.   At […]

Ask anyone inside the furniture industry their opinion of the “progressiveness” of the industry and they’ll probably say, “it’s two steps behind everyone else.” Ask a potential customer how far behind the furniture industry is and their answer will probably be, “I don’t know, I haven’t had to replace our furniture since I just bought […]

After a whirlwind of sales and promotions for the holiday season, it’s tempting to take some time to relax and enjoy the calm after the storm. But we think that the best thing you can do after a period of success is to use that momentum and keep your business growing. So we’ve created a […]

Just because everyone else in your industry “does it this way” doesn’t make it right. Your website is how people find you and decide if they want to do business with you. Don’t waste time building something that looks “nice” but doesn’t help you sell MORE stuff. At R&A Marketing we believe that your website […]

Before you dive deep into reading you’re probably going to ask yourself throughout the blog why do we keep referring to a furniture store? Well R&A Marketing is a full-service advertising agency specializing in furniture retail and creating dynamic marketing strategies. This focus and energy brings a uniquely deep set of skills to the independent […]

Mobile is fast transforming how we live, but before you jump in with both feet, you need to learn how to optimize the user experience. First and foremost, you need to be confident that you have a great mobile website that you own and can grow with. Technology is fast changing and you need to […]