What marketers can learn from the NFL draft
Followers of the NFL, and particularly the NFL draft, are aware of a schism in the strategy used to build a winning team. There is an entrenched old guard that rely on the wisdom of scouts, the experience of coaches and the “gut feelings” acquired during long careers living and breathing all things football to […]
Message and offer are different things
Retail has a unique opportunity due to the increasing population and influx of dollars in the marketplace to customize a message that speaks to all four population targets while laying the foundation for future success. From a pure dollars standpoint, furniture retail, is ripe for expansion in the coming years even with the inclusion of […]
Take your marketing plan from good to great
It is now easier than ever before to find the components that are required for marketing planning as well as instruction to get it done. Templates differ but all contain the basics for creating and delivering a product/service of value to a defined segment of consumers using company resources and tactical tools. There’s nothing wrong […]
Quit looking outside your company for your social media solution
Approximately one in five potential clients we talk to mention that they are looking for someone to fix their social media or tell them how they can get better at it. The potential client often believes that they need an external force who can both advise and implement that solution. This article is going to […]
The furniture selling opportunities are shrinking in a good economy… how can this be?
Despite the fact that we have the best economy in recent years, we are seeing some furniture retail sales numbers falling down to pre-2016 lows. How can this be? Well, with a more stable economy, the customer can control how she spends her money, and who she spends it with. So if we as retailers […]
The difference between strategy and tactics
Many small business owners are driven by short term needs and don’t differentiate between strategy and tactics. Their first thoughts go to the web ad, direct mailer or newspaper insert they think they need. The operative phrase here is “short term”. A simple example illustrates the difference between strategy and tactics. Let’s say you want […]
Why Mobile Marketing is the Smart Choice for Small Businesses
Mobile marketing is a broad term. And although different websites and agencies sometimes use different definitions for mobile marketing, most will agree that it includes marketing campaigns on mobile internet browsers, social media, apps, and even SMS text messages. These ads can take many different forms, from simple text to display images to videos. And […]
The 6 words that guarantee marketing failure
I bet you already know what they are: “It’s how we always do it” These simple words represent an attitude common among lazy marketers that wonder why the results of their campaigns show steady declines. Any given set of tactics may work once, but it is no guarantee the same approach will always yield the […]
Retail Marketing is Changing – Here’s Why
If you’ve been in the retail business for twenty years or more, you’ve seen many ups and downs in your market, and you’ve probably adjusted your marketing strategy accordingly. However, you’ve probably also noticed that the last five years have brought a big shift to the world of retail marketing, bigger than the normal market swings. Read […]
Retail survival in an online world
We’ve all seen the dire predictions…online commerce in general, and Amazon in particular…is going to kill brick and mortar retail. The rapid growth of e-commerce certainly feeds that emotion and statistics show a drop in foot traffic at retail locations year after year. However, a closer evaluation of the numbers is in order. Forrester Research […]
Let’s create something great!
Looking for a company that can help your local furniture store thrive? Just saying hi? Whatever, the reason. Let’s talk about where you are, and where you want to be.
We mean it when we say, “We love it when you succeed.” Our entire business depends on achieving the best possible results with each campaign for every single client.
– The Doran Family
Contact
Corporate Headquarters
8320 Coppertop Lane
Lewis Center, OH 43035
Mailing Address
PO Box 197
Lewis Center, OH 43035
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