“Until you recognize that change is going to happen, and get over the frustration that comes with it, you won’t be able to effectively manage your business.” – Forbes You Can Flourish from change We’ve heard the adage a million times that change is inevitable. It’s true in our personal lives and it’s true for […]

Over-the-top or OTT media refers to video streaming platforms that often act in place of broadcast television for viewers, including internet platforms like Sling TV, Amazon Video, Hulu, Netflix, and Now TV. As more and more consumers use OTT media in addition to (or instead of!) traditional broadcast media, advertisers need to follow their customers […]

If you want to begin creating a winning marketing strategy for your business we have provided 4 of our must-haves for you to start. Full disclosure: the tips in this blog post may not work perfectly for your business. Because you need to consider a lot of factors when devising a marketing strategy, there is […]

We asked our team what they predicted the marketing trends in our industry would be this year… You will be surprised by which marketing tools and techniques are going to be popular in 2019! Our accounts and strategy teams have put together a list of trends—based on market research and experience—that they use to guide […]

Big brands use social media influencers as a way to reach a large portion of their target audience. And while they are making deals with models and celebrities, that’s not really a good approach for a small local business. But local businesses don’t have the budget for high-profile celebrities, and they don’t really need to. […]

Take a step outside your store. Turn around and look at your store. Look at it in a way you haven’t in a long time. Don’t look at it like it is as a fixed asset. Don’t look at as a vessel to help the community as employment. Don’t look at it as a business […]

Drawing in Customers: Then and Now By Rick Doran For the past 35 years, the number one question a retailer asks me is, “What’s the latest and hottest idea to drawing in customers to my store?” What they are really asking is, “What will attract potential customers that want to buy the product I offer; […]

Why All Retailers Need Online Video in 2019 Digital video marketing has been gaining popularity among marketers and retailers for the past few years, and this trend is going to continue in 2019. If you’re looking for a great way to reach your audience and convert more customers, online video is right for you! Why […]

Rick Doran, now retired, spoke on this topic previously and we are sharing it again because his experience encourages us and our retailers to be comfortable with stepping outside a marketing comfort zone. Ever look back and remember the “good old days?” They say you always look back at the past with rose colored glasses, […]

R&A Marketing is a goal-oriented furniture advertising agency, and we are strategy concentrated. It is not far-fetched to say that our team members lie awake at night thinking of new ways to help our furniture retailers reach and surpass their targets. So when we get news that we’ve helped a client move the needle further […]