10 Key E-Commerce Points We’ve Learned Helping Furniture Retailers
In the realm of e-commerce, furniture retailers face unique challenges and opportunities. Our experience in assisting furniture retailers for over 40 years has taught us valuable lessons that can significantly impact their online presence and sales. From optimizing websites for seamless online selling to understanding customer shopping behaviors in the furniture industry, we’ve gathered 10 […]
Virginia Furniture Market Launches Perfect 30 Mattress Brand
We partnered with Virginia Furniture Market to help launch their Perfect 30 Mattress brand. The Problem Virginia Furniture Market, a successful home furnishings retailer with ten store locations across Virginia, approached R&A Marketing for help in launching a new brand designed to help make the mattress buying experience easier. They needed help in communicating what made […]
6 Essential Components of an E-commerce Website
When it comes to creating an e-commerce website, there are six essential components that can truly transform the way your customers experience online shopping. These components work together seamlessly to create an intuitive and user-friendly platform that makes it effortless for your customers to find and purchase your products. Easy Navigation First and foremost, easy […]
The Pitfalls of Catalog Dumping: Restoring the Brick-and-Mortar Retail Experience
In the digital age, where online shopping is booming, brick-and-mortar retailers face a unique challenge. With the advent of furniture catalog dumping on websites, the perception of physical stores has shifted from being an experiential destination to a mere “deal destination.” This article delves into the negative impact of catalog dumping on the customer’s perception […]
Website Update – Version 7.4
We are excited to announce the release of Website Update 7. 4, which is the result of extensive efforts over the past few months. This update is strategically aligned with our upcoming 8. 0 release and brings a range of enhancements. Some of the key features in this update include comprehensive refactoring, optimizations, a new […]
Pricing Your Furniture Website Is More Crucial Than Ever
In today’s dynamic market, having an updated furniture website that showcases your brand and product data has become a pivotal factor in the customers buying journey. As more and more customers are initiating their shopping journey online, it’s imperative that your virtual storefront mirrors the quality and service of your physical store. A crucial step […]
Unleashing the Power of Targeted Marketing: Stretching towards Success in the New Year
As we embark on a new year, it’s time to reflect on our marketing strategies and set our sights on success. Just like the changing seasons, this is a season of change for businesses. It’s an opportunity to redefine our target customers and their intentions, and to stretch ourselves towards achieving maximum return on investment. […]
Creating an Effective Online Presence: Four Key Elements for Furniture Retailers
When it comes to building a furniture-focused website, there are four key elements that furniture retailers should prioritize in order to create an effective online selling environment. These elements include simplicity, showcasing both fashion and function, offering a wide value spectrum, and providing a seamless buying experience that instills confidence in customers. 1 – Simple […]
The Rise of Curated E-Commerce Sites
The rise of curated e-commerce sites has truly transformed how we shop online. By curating a thoughtfully selected range of products, these platforms have created a streamlined and enjoyable shopping experience for consumers. In a world where options are endless, curated sites offer a breath of fresh air by presenting customers with a clear and […]
5 Essential Questions Your Furniture Marketing Must Address to Ensure Success in 2024
In the ever-evolving landscape of furniture marketing, staying ahead of the curve is crucial for businesses in the furniture industry. With changing consumer preferences and advancements in technology, it is essential to adapt marketing strategies to effectively reach and engage with target audiences. Here are 5 essential questions your furniture marketing must address to ensure […]
Let’s create something great!
Looking for a company that can help your local furniture store thrive? Just saying hi? Whatever, the reason. Let’s talk about where you are, and where you want to be.
We mean it when we say, “We love it when you succeed.” Our entire business depends on achieving the best possible results with each campaign for every single client.
– The Doran Family
Contact
Corporate Headquarters
8320 Coppertop Lane
Lewis Center, OH 43035
Mailing Address
PO Box 197
Lewis Center, OH 43035
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