5 Questions Customers Want Answered From Your Website
When a potential customer lands on your website, they’re likely asking themselves five key questions. The faster and more clearly you can answer these, the more conversions you’ll drive. Those five key questions are crucial for converting visitors into customers. By anticipating and quickly addressing these five critical questions, you’ll create a website experience that […]
Why Transparent Pricing is Essential for Your Furniture Website
In today’s competitive marketplace, displaying pricing on your furniture website is essential for capturing the attention of potential customers and staying ahead of the competition. By providing transparent pricing information, you not only build trust with your audience but also save time for both your team and customers by avoiding unnecessary back-and-forth conversations about costs. […]
Building the Perfect Furniture E-Commerce Website: Key Elements for Success
When it comes to creating an e-commerce website that stands out in a sea of competition, there are key elements you simply can’t afford to overlook. These critical components not only set your website apart but also give you a strategic edge over other competing websites. Are you ready to discover the essential factors that […]
10 Key E-Commerce Points We’ve Learned Helping Furniture Retailers
In the realm of e-commerce, furniture retailers face unique challenges and opportunities. Our experience in assisting furniture retailers for over 40 years has taught us valuable lessons that can significantly impact their online presence and sales. From optimizing websites for seamless online selling to understanding customer shopping behaviors in the furniture industry, we’ve gathered 10 […]
Virginia Furniture Market Launches Perfect 30 Mattress Brand
We partnered with Virginia Furniture Market to help launch their Perfect 30 Mattress brand. The Problem Virginia Furniture Market, a successful home furnishings retailer with ten store locations across Virginia, approached R&A Marketing for help in launching a new brand designed to help make the mattress buying experience easier. They needed help in communicating what made […]
6 Essential Components of an E-commerce Website
When it comes to creating an e-commerce website, there are six essential components that can truly transform the way your customers experience online shopping. These components work together seamlessly to create an intuitive and user-friendly platform that makes it effortless for your customers to find and purchase your products. Easy Navigation First and foremost, easy […]
The Pitfalls of Catalog Dumping: Restoring the Brick-and-Mortar Retail Experience
In the digital age, where online shopping is booming, brick-and-mortar retailers face a unique challenge. With the advent of furniture catalog dumping on websites, the perception of physical stores has shifted from being an experiential destination to a mere “deal destination.” This article delves into the negative impact of catalog dumping on the customer’s perception […]
Website Update – Version 7.4
We are excited to announce the release of Website Update 7. 4, which is the result of extensive efforts over the past few months. This update is strategically aligned with our upcoming 8. 0 release and brings a range of enhancements. Some of the key features in this update include comprehensive refactoring, optimizations, a new […]
Pricing Your Furniture Website Is More Crucial Than Ever
In today’s dynamic market, having an updated furniture website that showcases your brand and product data has become a pivotal factor in the customers buying journey. As more and more customers are initiating their shopping journey online, it’s imperative that your virtual storefront mirrors the quality and service of your physical store. A crucial step […]
Unleashing the Power of Targeted Marketing: Stretching towards Success in the New Year
As we embark on a new year, it’s time to reflect on our marketing strategies and set our sights on success. Just like the changing seasons, this is a season of change for businesses. It’s an opportunity to redefine our target customers and their intentions, and to stretch ourselves towards achieving maximum return on investment. […]