The best marketing campaigns resonate emotionally with a targeted audience. When we plan events for our clients, we know we have to understand the mindset of the consumer who will best identify with our client’s brand in order to craft a message that speaks directly to their needs. To do this, we send information about […]

When finalizing events for the upcoming quarter, it’s important to define specific goals that will help you reach the sales that you want and the market penetration that will help you grow your business in the future. These are goals that we are using at R&A to be proactive about next quarter’s marketing efforts Utilize […]

At roughly a quarter of the US population, millennials represent $1.3 trillion in annual buying power (LeadsCon). So the question on everyone’s mind: how do we market to millennials and garner their brand loyalty for years to come? The biggest mistake that a company can make is lumping all millennials together and assuming that a […]

Think about the last time someone in your family made a purchase that wasn’t groceries or a basic essential: clothing, accessories, books, movies, electronics, etc… Now picture the days or hours leading up to that purchase. What inspired them to buy that item? Did the purchase take place online, in store, or over the phone? […]

Internet marketing is the talk of the industry. How to increase search, be number one on Google, retarget ads, convert social to sales, etc. These are all important practices for any retailer, and consistent effort in these areas will help you improve and reach wider audiences. However, focusing on just one aspect of marketing in […]