Increase the effectiveness of your advertising messages
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Website bounce rate: What it is…what it means
Any online marketer, whether promoting information or seeking e-commerce transactions, needs a deep understanding about the performance of their website in order to maximize their effectiveness. A very common and important tool used to do this is Google Analytics, which provides data about: Bounce rate Unique visitors Visit duration Pageviews Returning VS new visits The […]
Dedicated Mattress Advertising
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The Furniture Industry Is Two Steps Behind????
Ask anyone inside the furniture industry their opinion of the “progressiveness” of the industry and they’ll probably say, “it’s two steps behind everyone else.” Ask a potential customer how far behind the furniture industry is and their answer will probably be, “I don’t know, I haven’t had to replace our furniture since I just bought […]
Your New Year’s Online Checklist
After a whirlwind of sales and promotions for the holiday season, it’s tempting to take some time to relax and enjoy the calm after the storm. But we think that the best thing you can do after a period of success is to use that momentum and keep your business growing. So we’ve created a […]
Experience More Traffic And Conversion With Growth-Driven Design
Just because everyone else in your industry “does it this way” doesn’t make it right. Your website is how people find you and decide if they want to do business with you. Don’t waste time building something that looks “nice” but doesn’t help you sell MORE stuff. At R&A Marketing we believe that your website […]
Creating Solid Marketing Strategies
Before you dive deep into reading you’re probably going to ask yourself throughout the blog why do we keep referring to a furniture store? Well R&A Marketing is a full-service advertising agency specializing in furniture retail and creating dynamic marketing strategies. This focus and energy brings a uniquely deep set of skills to the independent […]
Mobile is changing retail advertising
Mobile is fast transforming how we live, but before you jump in with both feet, you need to learn how to optimize the user experience. First and foremost, you need to be confident that you have a great mobile website that you own and can grow with. Technology is fast changing and you need to […]
Who Made the Most of May 2016?
Across the USA May Furniture sales results have been a bit choppy. At R&A Marketing, however, we are pleased to announce a nice sales up-tick for our clients. We credit this success to a steady approach to holiday weekends: create a nice holiday presence. but also let a consistency of targeted media placement throughout the […]
The One Person You Need to Fire ASAP… YOURSELF!
Sam Walton. Bill Gates. Steve Jobs. These giants within the world of commerce and retail have something pretty important in common: they led their businesses to great success. All of them realized at a young age that they were the driving force that determined whether their companies would be a success or a failure. So […]