Agency or in-house: building the best marketing team for your needs
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Why You Need an Advertising Agency
What is the first thing that comes to mind when you think of an advertising agency? Is it large, expensive ad campaigns? Giant corporations? Or maybe an impersonal business that will nickel and dime you for every phone call and every minute spent on a project? A lot of people feel this way, but the […]
Make digital advertising a part of your marketing strategy
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Why Do-It-Yourself Marketing in 2017 Can Actually Hurt Your Business
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Increase the effectiveness of your advertising messages
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Website bounce rate: What it is…what it means
Any online marketer, whether promoting information or seeking e-commerce transactions, needs a deep understanding about the performance of their website in order to maximize their effectiveness. A very common and important tool used to do this is Google Analytics, which provides data about: Bounce rate Unique visitors Visit duration Pageviews Returning VS new visits The […]
Dedicated Mattress Advertising
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The Furniture Industry Is Two Steps Behind????
Ask anyone inside the furniture industry their opinion of the “progressiveness” of the industry and they’ll probably say, “it’s two steps behind everyone else.” Ask a potential customer how far behind the furniture industry is and their answer will probably be, “I don’t know, I haven’t had to replace our furniture since I just bought […]
Your New Year’s Online Checklist
After a whirlwind of sales and promotions for the holiday season, it’s tempting to take some time to relax and enjoy the calm after the storm. But we think that the best thing you can do after a period of success is to use that momentum and keep your business growing. So we’ve created a […]
Experience More Traffic And Conversion With Growth-Driven Design
Just because everyone else in your industry “does it this way” doesn’t make it right. Your website is how people find you and decide if they want to do business with you. Don’t waste time building something that looks “nice” but doesn’t help you sell MORE stuff. At R&A Marketing we believe that your website […]