Quick-Fire Marketing: Product Placement Advertising
Today’s consumer is bombarded with advertising everywhere: television, radio, billboards, magazines, buses, newspapers, and the Internet… And these are just the usual media suspects. More and more ad space is popping up every day. From people walking down the street wearing signs, to flyers on our cars and in our mailboxes, to ads on the […]
The Next Generation Is Ready To Buy
Right now, three unique generations are buying or seeing your advertising message every day: Baby Boomers Born between 1945 and 1964, this generation is 76 million strong. They control nearly 80 percent of financial assets and about 50 percent of all discretionary spending power. Their focus has switched from acquisition to preservation. There are still […]
Tracking your SMS Campaign
The most important aspect of running any advertising campaign is finding a way to measure its performance. Without measurable results, you risk wasting money on ineffective campaigns while missing out on easy opportunities to maximize the campaigns that do work. Tracking data allows marketers to monitor a campaign’s ongoing performance and then make informed decisions […]
Pros and Cons of Mobile Marketing
Have you considered a mobile marketing campaign? Facts are facts; there are more people in the world that own a cell phone than a toothbrush (source: Mobile Marketing Association of Asia). Below are some pros and cons of mobile marketing that you may consider as you decide whether a mobile campaign is right for you. […]
Promote to Mobile Users
You’re already using social media to interact with customers and now you want to make some sales. Social media is a great way for small businesses to interact with their customers and promote sales, but do not limit yourself to just those desktop users. In 2011, The Mobile Marketing Association of Asia stated, that out […]
3 Barriers to Traditional Advertising Methods
3,000 Messages Your customers receive an average of 3,000 branded messages a day through a wide variety of assorted medias—online and offline. This does not mean 3,000 opportunities for our message to be heard. This means 3,000 opportunities for our message to be lost. Convergence of Content, Search and Social Social is how customers hear […]
Measuring a QR Codes Effectiveness
QR codes have been very popular for the past two years and are in a lot of places such as store displays, business cards, online ads, postcards etc. The question is still up in the air whether QR codes are here to stay or not, but from the measurement. A QR Code can allow for […]
Mobile Marketing Contests
So you’ve ran in store contest, Facebook contest, direct mail contest, and just about every other contest you can think of. Are contest starting to get the best of you? Are you running out of ideas? Have you tried running a mobile marketing contests? Whether you want to give away concert tickets, a car or […]
Measure Your Mobile Marketing
Smartphones have become extremely popular over the last decade to the point where most people have one. Because of this, advertisers have slowly been toying with the idea of mobile integration and mobile marketing campaigns, and in the past few years it has been really taking off. But how does a company track a mobile […]
Maximize your QR Code Campaign
Consumers want immediate access to what’s relevant, QR codes are being used to make that possible. QR and other two-dimensional (2D) codes can be easily integrated into your current business marketing practices to bring your online content to a mobile audience in real time. The most common mistake marketers make with QR codes is having […]
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