What is the first thing that comes to mind when you think of an advertising agency? Is it large, expensive ad campaigns? Giant corporations? Or maybe an impersonal business that will nickel and dime you for every phone call and every minute spent on a project? A lot of people feel this way, but the […]

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Any online marketer, whether promoting information or seeking e-commerce transactions,  needs a deep understanding about the performance of their website in order to maximize their effectiveness.  A very common and important tool used to do this is Google Analytics, which provides data about: Bounce rate Unique visitors Visit duration Pageviews Returning VS new visits The […]